United Arab Emirates Mobile Billing and Messaging Overview


Billing Type: MO

Subscriptions: Yes   Dedicated MT code required.

Micropayments: Yes

Shared Price Points: 5.00 AED, 10 AED, 20 AED, 30 AED   Requires approval

Dedicated Price Points: 5 AED, 10 AED, 20 AED, 30 AED
  Rates over 10 AED are difficult to obtain.

Standard rate Price Points: Not available.

Regulator: TRA

Approvals/Fees Required: Yes   Approval required for dedicated codes.

Country Info

Population: 9,269,612

Subscribers: 5,150,000

Mobile Penetration Rate: 80.6%

Average Individual Income: $48,158

VAT Rate: N/A

Withholding Tax: N/A

Network Information:

Network Name Subscribers Market Share
Etisalat UAE 8,920,000 54.41%
DU 7,600,000 45.59%


Regulation Overview

Regulator: TRA

Regulator Website: http://www.tra.gov.ae/index.php

Opt-in Possibilities

Web (PIN) Opt-in: No

WORAR (Requiring a Reply): No

Single MO Shortcode Opt-in: Yes

Permitted Content

Adult Permissible: No

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): Yes   No cash prizes

Competitions: Yes   No luck or random draw

Voting: Yes

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Physical Goods: Yes

Charitable Services: Yes

Spend Limits

Maximum Transactional Value: 20 AED   Rates over 10 AED are extremely difficult to obtain

Subscriptions Limit: 5 AED per week

Customer Care

Minimum Type Required: E-Mail (24hr Response)


Available Technologies

Premium MO SMS: Yes

Premium MT SMS: No

Direct Operator Billing: No

MSISDN Forwarding: No

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

Push Messaging: Yes

USSD Messaging: Yes   Du, Etisalat UAE

USSD Menus (Sessions): Yes   Du, Etisalat UAE

Bulk Messaging

Alpha sender ID: No

Numeric sender ID: Yes

Alpha numeric sender ID: No

Shortcode sender ID: Yes   Du only.

Sender IDs filtered: Yes

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.