Switzerland Mobile Billing and Messaging Overview

Overview

Billing Type: MT   DO required for adult, one time services of 10 CHF and above and all subscription services (network controlled).

Subscriptions: Yes   DO required

Micropayments: Yes

Shared Price Points: 2.00 CHF, 3.00 CHF, 5.00 CHF

Dedicated Price Points: 1.00 CHF, 2.00 CHF, 3.00 CHF, 5.00 CHF, 6.00 CHF, 7.00 CHF, 8.00 CHF, 9.00 CHF, 10.00 CHF

Standard rate Price Points: Yes.

Regulator: The Federal Department of Environment, Transport, Energy and Communications (DETEC)

Approvals/Fees Required: No

Country Info

Population: 8,401,120

Subscribers: 11,365,000

Mobile Penetration Rate: 71.7%

Average Individual Income: $36,378

VAT Rate: 7.7%

Withholding Tax: 3.7%

Network Information:

Carriers: Subscribers: Market Share:
Swisscom 6,623,000 55.1%
Sunrise 2,491,000 29.2%
Orange 2,141,000 15.7%

Regulations

Regulation Overview

Regulator: The Federal Department of Environment, Transport, Energy and Communications (DETEC)

Regulator Website: www.uvek.admin.ch

Opt-in Possibilities

Web (PIN) Opt-in: No

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes   One time services only.

In-app Billing: Yes

Multi-billing - Are you able to send multiple MTs?: Yes

Permitted Content

Adult Permissible: Yes   Must be an adult code. This is includes Glamour services or any "Erotic" campaigns.

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: Yes   Forbidden if related to subscriptions.

Voting: Yes

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Alerts: Yes

Physical Goods: No

Calling Services: No

Charitable Services: Yes

Message Flow

Language: French or German can be used.

Double Opt-in: Example :
DE - Bitte bestätige das Abo mit {keyword} an {shortcode}. {Tariff} CHF + GPRS Geb. {amount} SMS / Woche. Abmelden: STOP an {shortcode}. Hotline: 08********

EN - Please confirm the subscription with {keyword} an {shortcode}. {Tariff} CHF + GPRS fee. {amount} SMS / Week. Log out: STOP to {shortcode}. Hotline: 08********

Keyword "START ABO" FOR SWISSCOM
Keyword "JA" FOR ALL OTHER NETWORKS

Welcome: Example:
DE - Wilkommen im {service name} SMS Abo! {Amount of messages} mal pro Woche bekommst du SMS mit {description}. Abmelden mit STOP an {shortcode}. {Tariff} CHF / woche.

EN - Welcome to the {service name} SMS subscription! {Amount of messages} times a week you get SMS with {description}. Log out with STOP to {shortcode}. {Tariff} CHF / week.

Billing: Ensure you include the service name.

Reminder: These are not required.

Stop: Example:
DE - Du bist vom SMS Abo jetzt abgemeldet {service name}. {You can include instructions on how to opt back in here, if you wish. The price will need to be included}

EN - You are now logged out of the SMS subscription {service name}. {You can include instructions on how to opt back in here, if you wish. The price will need to be included}

Spend Limits

Maximum Transactional Value: 10/ 25 CHF   Per 10/ 60 mintues

Subscriptions Limit: 400 CHF   See soft cap

Soft Cap: For subscription services, users must opt back in after being billing 400 CHF.

Customer Care

Minimum Type Required: Local Call-Centre

Promotions/Message Language: German & French

Miscellaneous Items

Mandatory Keywords: START, STOP, STOPP, VIEW, INFO, HELP, INDEX

Shared Exceptions

Adult Permissible?: No

Charitable Services: No

Microbilling: Yes

Subscriptions: Yes   DO required.

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Calling Services: No

Lottery: No

Gambling Allowed?: No

Physical Goods: No

Competitions: Yes   Forbidden if related to subscriptions.

Voting: Yes

Bikini Permissible?: Yes

Technology

Available Technologies

Premium MO SMS: No

Premium MT SMS: Yes

WAP Billing: Yes

Direct Operator Billing: Yes   Swisscom

MSISDN Forwarding: Yes   Hosted payment screen. Swisscom (Easypay) DOB - MSISDN built in to Easypay. Buttons: 'Subscribe Now' allowed, ‘Pay’ for one time. No Double opt-in for SUBS.

IVR Billing: Yes

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

USSD Messaging: Yes   Orange, Sunrise, Swisscom

USSD Menus (Sessions): Yes   Orange, Sunrise, Swisscom

Shortcodes

FreeText Shortcodes: No

Golden/Vanity Numbers Available?: No

Direct Carrier Billing

DCB Type: Pure DCB   Swisscom

Window based?: No

MO required?: No   MO opt in not available, PIN opt in only.

MT Required?: Yes

Flexible price points: 1 CHF - 100 CHF

Supported networks: Swisscom
Sunrise offers MSISDN forwarding which can be combined with premium MT billing. (Possible on request)

Bulk Messaging

Alpha sender ID: Yes

Numeric sender ID: Yes

Alpha numeric sender ID: Yes

Shortcode sender ID: Yes

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.