Estonia Mobile Billing and Messaging Overview

Overview

Billing Type: MO

Subscriptions: No

Micropayments: Yes

Shared Price Points: €0.97, €2.27, €3.25

Dedicated Price Points: €0.97, €2.27, €3.25

Regulator: Estonian Consumers Union   Estonian Technical Surveillance Authority (TJA) (See source)

Approvals/Fees Required: No

Country Info

Population: 1,318,705

Subscribers: 2,524,000

Mobile Penetration Rate: 50.95%

Average Individual Income: $18,665

VAT Rate: 20%

Withholding Tax: 9%

Network Information:

Carriers: Subscribers: Market Share:
EMT 649,800 35.77%
Elisa 524,000 30.45%
Tele2 505,000 28.37%
Bravocom 76,780 4.23%
Televorgu 21,400 1.18%

Regulations

Regulation Overview

Regulator: Estonian Consumers Union

Regulator Website: https://www.ukecc-services.net/EConsumerUnion.cfm

Code of Conduct: There are currently no specific regulatory documents available for Estonia

Opt-in Possibilities

Web (PIN) Opt-in: No

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes

Multi-billing - Are you able to send multiple MOs?: Yes   Max 4 MOs

Multi-billing - Are you able to send multiple MTs?: No

Permitted Content

Adult Permissible: Yes   Dedicated adult short code required.

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: Yes

Voting: Yes

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Alerts: No

Physical Goods: No

Calling Services: No

Charitable Services: Yes   No enhanced payout.

Spend Limits

Maximum Transactional Value: 4x Line tariff

Subscriptions Limit: N/A

Daily Billing Limit: No limit   However your service will be evaluated to ensure you are delivering value for money.

Weekly Billing Limit: No limit   However your service will be evaluated to ensure you are delivering value for money.

Monthly Billing Limit: No limit   However your service will be evaluated to ensure you are delivering value for money.

Customer Care

Minimum Type Required: E-Mail (24hr Response)

Technology

Available Technologies

Premium MO SMS: Yes

Premium MT SMS: No

WAP Billing: No

Direct Operator Billing: No

MSISDN Forwarding: No

IVR Billing: Yes

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

USSD Messaging: No

USSD Menus (Sessions): No

Shortcodes

FreeText Shortcodes: No

Golden/Vanity Numbers Available?: No

Bulk Messaging

Alpha sender ID: Yes

Numeric sender ID: Yes

Alpha numeric sender ID: Yes

Shortcode sender ID: Yes

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.