France Mobile Billing and Messaging Overview


Billing Type: IO   Billed on MT leg.

Subscriptions: No   Possible via the web-billing solution (requires integration)

Micropayments: Yes

Shared Price Points: €1.50, €3.00, €4.50

Dedicated Price Points: €1.50, €2.00, €2.99, €3.00, €3.99, €4.50

Standard rate Price Points: This is possible, with the purchase of a dedicated code.

Regulator: AFMM

Approvals/Fees Required: Yes   No services can go live without approval as the AFMM checks are strict.

Country Info

Population: 67,201,000

Subscribers: 75,500,000

Mobile Penetration Rate: 65.3%

Average Individual Income: $31,137

VAT Rate: 20%

Withholding Tax: 10% - 5.5%

Network Information:

Carriers: Subscribers: Market Share: (if MVNO using:)
Orange 31,624,000 39.27%
SFR 26,793,000 31.10%
Bouygues Telecom 13,935,000 14.55%
Free Mobile 13,390,000 7.13%
M6 Mobile 2,580,200 3.48% Orange
Virgin Mobile 1,908,200 2.58% Orange
NRJ Mobile 1,158,600 1.56% Orange
Ortel Mobile 240,000 0.32% Orange


Regulation Overview

Regulator: AFMM (French Association for Mobile Multimedia)

Regulator Website:

Code of Conduct: SMS+ Code of Practice

Opt-in Possibilities

Web (PIN) Opt-in: Yes

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes

Multi-billing - Are you able to send multiple MOs?: No

Multi-billing - Are you able to send multiple MTs?: No

Permitted Content

Adult Permissible: No

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): Yes   Dedicated code required, with a maximum of €0.50 per message

Competitions: Yes   Dedicated code required, with a maximum of €0.50 per message

Voting: Yes   Only on a specific short code with price point €0.50 or €0.65

Chat: Yes   Non-adult only

Mobile Content: Yes   No Java Games

Info Messages: Yes

Alerts: Yes   Dedicated code required.

Physical Goods: No

Calling Services: No

Charitable Services: No   Not fully authorised.


Spend Limits

Maximum Transactional Value: €4.50

Subscriptions Limit: Under €12 for 31 days   Only possible via web billing product.

Daily Billing Limit: €50 per user   per shortcode

Weekly Billing Limit: Mobile payment & ISP billing €5

Monthly Billing Limit: Mobile payment €10, ISP billing €30

Customer Care

Minimum Type Required: Local Call-Centre

Promotions/Message Language: French

Miscellaneous Items

Mandatory Keywords: "STOP"


Available Technologies

Premium MO SMS: No

Premium MT SMS: Yes   Not possible to bill without an MO.

WAP Billing: Yes   Requires an integration.

Direct Operator Billing: Yes

MSISDN Forwarding: No

IVR Billing: Yes

Number Lookup (HLR): Yes

VSIM/Longcode: No

Bulk SMS: Yes

Push Messaging: Yes


FreeText Shortcodes: No

Golden/Vanity Numbers Available?: No

Charity Shortcodes: No

Direct Carrier Billing

DCB Type: MSISDN Forward Window, PIN or MO Based Window

Window based?: Yes

Bulk Messaging

Alpha sender ID: Yes

Numeric sender ID: Yes   Excludes Virgin & SFR.

Alpha numeric sender ID: Yes   Excludes Virgin & SFR for Numeric.

Shortcode sender ID: Yes   Free mobile, Lycamobile, Mundio mobile, NRJ mobile only.

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.