Indonesia Mobile Billing and Messaging Overview

Overview

Billing Type: MT   DO required for Telkomsel, Excel & Hutchison, network handled.

Subscriptions: Yes

Shared Price Points: Available on request.   Approval required.

Dedicated Price Points: We do not supply dedicated codes in Indonesia.

Regulator: Indonesian Telecommunications Regulatory Authority

Approvals/Fees Required: Yes   All services except Micropayments and Mobile Content (Ringtones, Truetones, Videos, Images) require approval before they are permitted to be put in the public domain.

Country Info

Population: 261,115,456

Subscribers: 237,600,00

Mobile Penetration Rate: 20.7%

Average Individual Income: $4,199

VAT Rate: 10%

Withholding Tax: 0%

Network Information:

Carriers: Subscribers: Market Share:
Telkomsel 173,920,000 43.14%
Indosat 68,500,000 19.33%
XL 50,477,000 19.05%
3 63,600,000 7.79%
Natrindo Telepon Seluler 18,233,333 6.21%
Smartfren 12,000,000 4.33%
Sampoerna (STI) 413,000 0.14%

Regulations

Regulation Overview

Regulator: Indonesian Telecommunications Regulatory Authority

Regulator Website: www.brti.or.id

Code of Conduct: Indonesian FAQ

Opt-in Possibilities

Web (PIN) Opt-in: No

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes

Multi-billing - Are you able to send multiple MOs?: Yes

Multi-billing - Are you able to send multiple MTs?: No

Permitted Content

General Content Restrictions: - Usage of chargeable MT (Mobile Terminating) for all non content messages is prohibited.
- Keywords like REG, UNREG, ERROR are chargeable by mobile operators (no revenue share)
~ Telkomsel ,TelkomFlexi and Excelcomindo (XL) - (REG, UNREG, ERROR) - IDR250
~ Indosat - (REG, UNREG) - IDR500
~ Indosat - (ERROR) - IDR250
- MO (Mobile Originating) and MT (Mobile Terminating) messages must use the same assigned short code.
- Text contents must be in Indonesian language (Bahasa Indonesia) except for general terms like REG, UNREG and STOP.
- You must reply to all messages sent to your shortcode including invalid messages.

You can not operate Sweepstakes, Competitions, Promotion type services or services advertising other products as a subscription service.

Carrier guidelines state:
- Quiz services are only applicable to PULL (IOD) method.
- Content provider must undertake to ensure that the contest itself is subject to an audit by a chartered accountants’ firm to ensure:
~ The contest is genuine and is transparently carried out;
~ There are actual winner(s) for each contest held;
~ The prizes for each contest are distributed to the rightful winner(s);
~ The distribution of prizes is carried out within reasonable time.

Adult Permissible: No

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: Yes   Need a license for prize related services. One time only.

Voting: Yes   Approval on application.

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Alerts: Yes

Physical Goods: No

Charitable Services: No

Notes:

Spend Limits

Maximum Transactional Value: IDR 15000

Subscriptions Limit: 1 MT per day for Excelcom.

Daily Billing Limit: No limit, 1 MT per hour for Excelcom.   However you must convey the exact frequency and number of messages that will be sent.

Weekly Billing Limit: No limit, 2 MT per week for Indosat.   However you must convey the exact frequency and number of messages that will be sent.

Monthly Billing Limit: No limit   However you must convey the exact frequency and number of messages that will be sent.

Customer Care

Minimum Type Required: Local Call-Centre

Miscellaneous Items

Mandatory Keywords: REG / UNREG

Technology

Available Technologies

Premium MO SMS: No

Premium MT SMS: Yes

WAP Billing: No

Direct Operator Billing: No

MSISDN Forwarding: No

Number Lookup (HLR): Yes

VSIM/Longcode: Yes

Push Messaging: Yes

USSD Messaging: Yes   3 Indonesia, XL, Axis

USSD Menus (Sessions): Yes   3 Indonesia, XL, Axis

Shortcodes

FreeText Shortcodes: No

Golden/Vanity Numbers Available?: No

Bulk Messaging

Alpha sender ID: Yes   Excludes Telkomsel.

Numeric sender ID: Yes

Alpha numeric sender ID: Yes   Excludes Telkomsel.

Shortcode sender ID: Yes   Excludes Telkomsel.

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.