Israel Mobile Billing and Messaging Overview


Billing Type: MO   Not available.

Subscriptions: No

Shared Price Points:

Dedicated Price Points:

Regulator: Ministry of Communications

Approvals/Fees Required: No

Country Info

Population: 8,858,620

Subscribers: 10,270,000

Mobile Penetration Rate: 56.6%

Average Individual Income: $31,467

VAT Rate: 17%   See source.

Withholding Tax: 0%   See source.

Network Information:

Carriers: Subscribers: Market Share:
Cellcom 2,812,000 33.17%
Orange 3,086,100 30.81%
Pelephone 2,260,000 30.07%
MIRS 384,300 3.84%
Golan Telecom 800,000 1.25%
Rami Levi 67,000 0.67%
Hot Mobile 320,000 0.19%


Regulation Overview

Regulator: Ministry of Communications

Regulator Website:

Opt-in Possibilities

Web (PIN) Opt-in: No

WORAR (Requiring a Reply): No

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes

Permitted Content

Adult Permissible: No

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: No

Voting: Yes

Chat: No

Mobile Content: Yes

Info Messages: Yes

Alerts: No

Physical Goods: No

Calling Services: No

Charitable Services: No

Customer Care

Minimum Type Required: E-Mail (24hr Response)

Shared Exceptions

Adult Permissible?: No

Charitable Services: No

Microbilling: Yes

Subscriptions: No

Chat: No

Mobile Content: Yes

Info Messages: Yes

Calling Services: No

Lottery: No

Gambling Allowed?: No

Physical Goods: No

Competitions: No

Voting: Yes

Bikini Permissible?: No


Available Technologies

Premium MO SMS: Yes

Premium MT SMS: No

WAP Billing: No

Direct Operator Billing: No

MSISDN Forwarding: No

IVR Billing: Yes

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

USSD Messaging: Yes   Cellcom Israel, Golan Telecom, Hot Mobile, Orange Israel, Pelephone

USSD Menus (Sessions): Yes   Cellcom Israel, Golan Telecom, Hot Mobile, Orange Israel, Pelephone

Bulk Messaging

Alpha sender ID: Yes

Numeric sender ID: Yes

Alpha numeric sender ID: Yes

Shortcode sender ID: Yes

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.