Overview

Billing Type: DC   MO & MT Billed.

Subscriptions: No

Micropayments: Yes   Approval required.

Shared Price Points: 3 INR

5 INR, 7 INR, 10 INR, 15 INR, 20 INR, 50 INR available on request (Not all price points available on all networks).   MO always charges 3 INR, you can choose the price point for the MT.

Dedicated Price Points: On request. Approval required.

Standard rate Price Points: Not available.

Regulator: TRAI - Telecom Regulatory Authority of India

Approvals/Fees Required: Yes   Approval required for all services.

Country Info

Population: 1,324,171,354

Subscribers: 1,156,000,000

Mobile Penetration Rate: 22.4%

Average Individual Income: $5,350

VAT Rate: 12.50% - 15%

Withholding Tax: 0% - 1% - 4% - 5%

Network Information:

Carriers: Subscribers: Market Share:
Bharti 191,651,000 20.26%
Vodafone Essar 217,030,00 16.58%
Reliance Communications 690,000 16.17%
Idea Celluar 202,110,000 12.97%
BSNL 109,100,000 10.17%
Tata Teleservices 76,508,200 8.09%
Aircel 304,100,000 7.05%
Unitech Wireless 49,573,930 5.24%
Shyam 17,605,190 1.86%
MTNL 3,590,000 0.61%
Videocon 5,145,450 0.54%
Loop Mobile 2,972,300 0.31%
Quadrant 1,200,000 0.01%

Regulations

Regulation Overview

Regulator: Telecom Regulatory Authority of India (TRAI)

Regulator Website: http://www.trai.gov.in/

Opt-in Possibilities

Web (PIN) Opt-in: Yes   Approval on request.

WORAR (Requiring a Reply): Yes   Approval on request.

Single MO Shortcode Opt-in: Yes   Approval on request.

In-app Billing: Yes   Approval on request.

Multi-billing - Are you able to send multiple MOs?: No

Multi-billing - Are you able to send multiple MTs?: No

Permitted Content

Adult Permissible: Yes   Bikini only.

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): No

Lottery (Real money): No

Competitions: Yes

Voting: Yes

Chat: Yes

Mobile Content: Yes

Info Messages: Yes   Approval required.

Physical Goods: No

Charitable Services: No

Spend Limits

Maximum Transactional Value: 50 INR

Subscriptions Limit: No known limit.   Service is reviewed on a case by case basis.

Daily Billing Limit: No known limit.   Service is reviewed on a case by case basis.

Customer Care

Minimum Type Required: E-Mail (24hr Response)

Miscellaneous Items

Mandatory Keywords: STOP

Technology

Available Technologies

Premium MO SMS: Yes

Premium MT SMS: Yes

WAP Billing: No

Direct Operator Billing: No

MSISDN Forwarding: No

IVR Billing: No

JunglePay: Yes

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

USSD Messaging: Yes   Aircel, Bharat, Bharti, Dishnet, Etisalat, HFCL, Idea, Loop, Mahanagar, Reliance, Shyam, Spice, Stel, Tata, Uninor, Videocon, Vodafone

USSD Menus (Sessions): Yes   Aircel, Bharat, Bharti, Dishnet, Etisalat, HFCL, Idea, Loop, Mahanagar, Reliance, Shyam, Spice, Stel, Tata, Uninor, Videocon, Vodafone