Lithuania Mobile Billing and Messaging Overview

Overview

Billing Type: LC   MT Billed

Subscriptions: Yes   Requires operator approval, double opt in for subscriptions

Micropayments: Yes

Shared Price Points: The currency will be changing to Euro on 01/01/2015. For now both LTL & Euro must be displayed:

BITE - 1.74 LTL, 2.77 LTL, 4.82 LTL, 5.84 LTL, 10.00 LTL, 10.25 LTL, 15.00 LTL, 30.00 LTL
€0.58, €0.80, €1.40, €1.69, €2.90, €2.97, €4.34, €8.69

OMNITEL - 1.73 LTL, 2.75 LTL, 4.78 LTL, 5.80 LTL, 10.00 LTL, 10.17 LTL, 15.00LTL, 30.00 LTL
€0.50, €0.80, €1.38, €1.68, €2.90, €2.95, €4.34, €8.69

TELE2 - 1.89 LTL, 2.75 LTL, 4.97 LTL, 6.00 LTL, 10.00 LTL, 10.10 LTL, 15.00 LTL
€0.55, €0.80, €1.44, €1.74, €2.90, €2.94, €4.34,

Dedicated Price Points: The currency will be changing to Euro on 01/01/2015. For now both LTL & Euro must be displayed:

BITE - 1.74 LTL, 2.77 LTL, 4.82 LTL, 5.84 LTL, 10.00 LTL, 10.25 LTL, 15.00 LTL, 30.00 LTL
€0.50, €0.80, €1.40, €1.69, €2.90, €2.97, €4.34, €8.69

OMNITEL - 1.73 LTL, 2.75 LTL, 4.78 LTL, 5.80 LTL, 10.00 LTL, 10.17 LTL, 15.00LTL, 30.00 LTL
€0.50, €0.80, €1.38, €1.68, €2.90, €2.95, €4.34, €8.69

TELE2 - 1.89 LTL, 2.75 LTL, 4.97 LTL, 6.00 LTL, 10.00 LTL, 10.10 LTL, 15.00 LTL
€0.55, €0.80, €1.44, €1.74, €2.90, €2.93, €4.34

Regulator: The Communications Regulatory Authority of the Republic of Lithuania

Approvals/Fees Required: Yes   Operator approval for adult services and Subscription codes. 12 week lead time.

Country Info

Population: 2,810,865

Subscribers: 4,941,000

Mobile Penetration Rate: 48.47%

Average Individual Income: LTL 48,571.6

VAT Rate: 21%

Withholding Tax: 9%

Network Information:

Carriers: Subscribers: Market Share: (if MVNO, using:)
Omnitel 1,869,120 38.17%
Tele2 2,080,000 35.32%
Bité 990,000 24.39%
Eurocom 71,900 1.47% Bité
Teledema 31,900 0.65% Bité

Regulations

Regulation Overview

Regulator: The Communications Regulatory Authority of the Republic of Lithuania

Regulator Website: www.rrt.lt

Code of Conduct: Lithuanian Service Guidelines.

Opt-in Possibilities

Web (PIN) Opt-in: Yes   Double opt in for subscriptions, user must send MO with the word TAIP.

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes   Double opt in for subscription services.

In-app Billing: Yes

Permitted Content

Adult Permissible: Yes   Soft core only.

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: No

Voting: Yes

Chat: Yes   Requires operator approval

Mobile Content: Yes

Info Messages: Yes

Alerts: Yes

Physical Goods: No

Calling Services: No

Charitable Services: No

Notes:

Message Flow

Language: Lithuanian

Reminder: 3 month reminder should be sent for subscription services.
EG: Your subscription to {service name} is about to end, X LTL per week, Send TAIP to continue subscription. Help {support information here}

Stop: E.G: Thank you, your service {service name} has been stopped.

Spend Limits

Maximum Transactional Value: 15.00 LTL for Tele2, 30.00 LTL for Omnitel and Bite

Subscriptions Limit: 40 LTL per month, the fee for one period of subscription must not exceed 10 LTL.   inc VAT. After 3 months, user must be un-subscribed and needs to opt in again to continue with service.

Daily Billing Limit:   Your service will be evaluated to ensure you are delivering value for money.

Weekly Billing Limit: 10 LTL

Monthly Billing Limit: 40 LTL

Customer Care

Minimum Type Required: Local Call-Centre

Miscellaneous Items

Mandatory Keywords: "STOP", "STOPPASLAUGA","SUBSCRIPTION", "TAIP"
"?" - If this is sent, the user should receive information about the service, service name, price and web link (for more information about the service).

Retry Rules (if any): Subscription service:
If you cannot bill the user of subscribed services (because the telephone is switched off or unreachable, the pre-payment card is empty, or for any other reasons), you can, after the first unsuccessful billing, try to bill the user for 5 successive calendar days and continue provision of the service.
If the beneficiary of services cannot be billed for 5 successive days, you should terminate the billing attempts, consider that the user has terminated the subscription himself and terminate the provision of the service to the user.

Shared Exceptions

Shared Message Flow Requirements: The same for shared and dedicated.

Shared Opt-in Availability: The same for shared and dedicated.

Permitted Service Types: Microbilling, Voting and Content services are quite usual, and are normally approved so long as they adheres to the Lithuanian Regulations.
Also see dedicated short codes.

Adult Permissible?: Yes*   Soft core only. Operator approval required.

Charitable Services: No

Microbilling: Yes

Subscriptions: Yes   Requires operator approval, double opt in for subscriptions

Chat: Yes   with operator approval for each service

Mobile Content: Yes

Info Messages: Yes

Calling Services: No

Lottery: No

Gambling Allowed?: No

Physical Goods: No

Competitions: No

Voting: Yes

Bikini Permissible?: Yes

Technology

Available Technologies

Premium MO SMS: No

Premium MT SMS: Yes

WAP Billing: No

Direct Operator Billing: No

MSISDN Forwarding: No

IVR Billing: Yes

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

USSD Messaging: Yes   Omnitel, Tele2 Lithuania, Bite Lithuania

USSD Menus (Sessions): Yes   Omnitel, Tele2 Lithuania, Bite Lithuania

Shortcodes

FreeText Shortcodes: No

Golden/Vanity Numbers Available?: No

Direct Carrier Billing

DCB Type: Limited DCB

MO required?: Yes

Bulk Messaging

Alpha sender ID: Yes

Numeric sender ID: Yes

Alpha numeric sender ID: Yes

Shortcode sender ID: Yes

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.