Latvia Mobile Billing and Messaging Overview

Overview

Billing Type: MT

Subscriptions: Yes   Subscriptions require a double opt-in process.

Micropayments: Yes

Shared Price Points: €0.58, €0.87, €1.82, €2.85, €2.92, €4.38, €7.12

Dedicated Price Points: €0.58, €0.87, €1.82, €2.85, €2.92, €4.38, €7.12

Regulator: Public Utilities Commission (PUC)

Approvals/Fees Required: Yes   Operator approval for adult services and subscription codes. 12 week lead time.

Country Info

Population: 1,953,200

Subscribers: 2,243,000

Mobile Penetration Rate: 41.47%

Average Individual Income: $15,269

VAT Rate: 21%

Withholding Tax: 12%

Network Information:

Carriers: Subscribers: Market Share: (if MVNO using:)
Tele2 1,040,000 41.84%
LMT 1,075,000 34.09%
BITE 467,000 14.91%
Zetcom 152,400 4.93% LMT
Triatel 80,000 2.59% BITE
Izzi 50,600 1.64% LMT

Regulations

Regulation Overview

Regulator: Public Utilities Commission (PUC)

Regulator Website: www.sprk.gov.lv

Code of Conduct: Latvian Service guidelines ver 1.1

Opt-in Possibilities

Web (PIN) Opt-in: Yes   Only possible for one-time payments on Bite and LMT. Tele2 requires an MO opt in. Subscriptions require a double opt-in process.

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes   Subscriptions require a double opt-in process.

In-app Billing: Yes

Permitted Content

Adult Permissible: Yes   Soft core only.

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: Yes

Voting: Yes

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Alerts: Yes

Physical Goods: No

Calling Services: No

Charitable Services: Yes   Approval of operator needed.

Notes: Traditional mobile content.
Micro payments.
Online and multi-player games.
Mobile communities.
Chat and dating.
TV and radio interactivity.
Donations and charity service can be run via Premium SMS (PSMS) but you need approval from the operators as they fall under a separate agreement.

Message Flow

Language: Latvian

Double Opt-in: FreeMsg: To subscribe to [name of service and optional description] for [cost of service in €] per [billing frequency],text [unique keyword for the service] to Short Code XXXXX.

Welcome: FreeMsg: You are subscribed to XXXXX at €X per week. Ages 18+. SP: {insert service name}. To unsubscribe send STOP to XXXXX

Reminder: THIS IS SENT EACH TIME THE SUBSCRIPTION IS RENEWED (Reminder once a week if it is a weekly subscription).
FreeMsg: You are subscribed to {insert name of service} at €X per week until you send STOP to XXXXX. SP: {insert service name}

Stop: UNSUBSCRIBE FREE CONFIRMATION MESSAGE
You are now unsubscribed from [name of service]. Helpline [not more than national rate phone number].

Spend Limits

Maximum Transactional Value: €7.12

Subscriptions Limit: €2.90 per week or €10.15 per month   However your service will be evaluated to ensure you are delivering value for money.

Daily Billing Limit: No limit   However your service will be evaluated to ensure you are delivering value for money.

Weekly Billing Limit: No known limit.   However your service will be evaluated to ensure you are delivering value for money.

Monthly Billing Limit: No limit   However your service will be evaluated to ensure you are delivering value for money.

Customer Care

Minimum Type Required: Local Call-Centre

Miscellaneous Items

Mandatory Keywords: "STOP"

Shared Exceptions

Shared Message Flow Requirements: The information is the same for both shared and dedicated codes.

Shared Opt-in Availability: - Premium rate Subscription services require a double Opt-in (DO).
- Premium Transactions require a single Opt-in (SMS-O).

Permitted Service Types: The information is the same for both shared and dedicated codes.

Adult Permissible?: No

Charitable Services: Yes   Operator approval required

Microbilling: Yes

Subscriptions: Yes   Subscriptions require a double opt-in process.

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Calling Services: No

Lottery: No

Gambling Allowed?: No

Physical Goods: No

Competitions: Yes

Voting: Yes

Bikini Permissible?: No

Technology

Available Technologies

Premium MO SMS: No

Premium MT SMS: Yes

WAP Billing: No

Direct Operator Billing: No

MSISDN Forwarding: No

IVR Billing: Yes

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

USSD Messaging: Yes   Bite Latvia, LMT, Tele2 Latvia, Triatel

USSD Menus (Sessions): Yes   Bite Latvia, LMT, Tele2 Latvia, Triatel

Shortcodes

Adult Shortcodes: Specific ranges available.

FreeText Shortcodes: No

Golden/Vanity Numbers Available?: No

Charity Shortcodes: No

Direct Carrier Billing

DCB Type: Limited DCB

MO required?: Yes

Bulk Messaging

Alpha sender ID: Yes

Numeric sender ID: Yes

Alpha numeric sender ID: Yes

Shortcode sender ID: Yes

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.