Malaysia Mobile Billing and Messaging Overview

Overview

Billing Type: MT   DO required.

Subscriptions: Yes

Micropayments: Yes   Specified short codes only.

Shared Price Points: RM3.00, RM4.00, RM6.00, RM10.00

On request: RM0.30, RM0.50, RM1.00, RM1.50, RM2.00, RM2.50, RM3.50, RM4.50, RM5.00

Dedicated Price Points: RM0.30, RM0.50, RM1.00, RM1.50, RM2.00, RM2.50, RM3.00, RM3.50, RM4.00, RM4.50, RM5.00, RM6.00, RM10.00.

Standard rate Price Points: Yes   Cannot opt users into a premium service from a free message.

Regulator: Suruhanjaya Komunikasi Dan Multimedia Malaysia (SKMM).   Translates to: Malaysian Communications and Multimedia Commission

Approvals/Fees Required: Yes   Promotions and messages must be submitted for approval.

Country Info

Population: 31,972,000

Subscribers: 28,664,520

Mobile Penetration Rate: 65%

Average Individual Income: 46,539.8 MYR

VAT Rate: 6%

Withholding Tax: 0%

Network Information:

Carriers: Subscribers: Market Share:
Maxis 10,875,000 33.80%
Celcom 9,546,000 32.24%
DiGi 11,757,000 27.86%
U Mobile 5,600,000 6.10%

Regulations

Regulation Overview

Regulator: Suruhanjaya Komunikasi Dan Multimedia Malaysia (SKMM).   Translates to: Malaysian Communications and Multimedia Commission.

Regulator Website: www.skmm.gov.my

Opt-in Possibilities

Web (PIN) Opt-in: No

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes   See notes below.

In-app Billing: Yes   User must manually send the MO, cannot click OK to send message.

Notes: Malaysian Communications and Multimedia Commission (MCMC) guidelines state double opt in (DO) for IOD (Information On Demand) and Subscription services.

The industry is aware that MCMC do not currently enforce double opt in, to avoid suspension and having to make amendments and seek approval, you should implement the double opt in.

Permitted Content

Adult Permissible: No

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: Yes   Only allowed to run on IOD mode (one time service).

Voting: No   Note that voting is not mentioned in the Code of Conduct and you should seek advice for more information on the restrictions of this service.

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Alerts: Yes

Physical Goods: No

Calling Services: No

Charitable Services: Yes   Approval required.

Notes:

Message Flow

Language: Malaysian or English

Billing: DIGI users > The price must be included at the start of each message, therefore the content cannot exceed 140 characters, e.g:
RMX.XX (Excl. GST).{The rest of the message will need to be displayed here}

Spend Limits

Maximum Transactional Value: RM 10.00

Subscriptions Limit: RM 30 per month for Maxis.   Anything that exceeds this amount will be blocked. It is mandatory that renewal reminder and renewal confirmation messages are sent to mobile subscribers.

Daily Billing Limit: No limit. Celcom max MT push is 10.   You must convey the exact frequency and number of messages that will be sent.

Weekly Billing Limit: No limit.   You must convey the exact frequency and number of messages that will be sent.

Monthly Billing Limit: No limit.   You must convey the exact frequency and number of messages that will be sent.

Customer Care

Minimum Type Required: Local Call-Centre

Miscellaneous Items

Mandatory Keywords: ONKeyword to opt in, "STOP” or ”STOP ALL” / “BATAL” or “BATAL SEMUA”
YA or YES for double opt-in

Technology

Available Technologies

Premium MO SMS: No

Premium MT SMS: Yes

WAP Billing: No

Direct Operator Billing: No

MSISDN Forwarding: No

IVR Billing: Yes

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

USSD Messaging: Yes   Celcom, Digi, Maxis, U Mobile, Yes Malaysia

USSD Menus (Sessions): Yes   Celcom, Digi, Maxis, U Mobile, Yes Malaysia

Shortcodes

Premium Shortcodes: 3 series short codes are for chargeable services

Non-Premium Shortcodes: 6 series are for pushing bulk SMS

FreeText Shortcodes: No

Golden/Vanity Numbers Available?: No