Romania Mobile Billing and Messaging Overview

Overview

Billing Type: MO&MT   MT billing requires a dedicated code.

Subscriptions: No

Micropayments: Yes

Shared Price Points: €1.12, €1.86, €3.72

Dedicated Price Points: €1.12, €1.86, €3.72

Standard rate Price Points: €0.05

Regulator: National Authority for Management and Regulation in Communications of Romania

Approvals/Fees Required: No

Country Info

Population: 19,638,000

Subscribers: 28,062,000

Mobile Penetration Rate: 56%

Average Individual Income: $11,817

VAT Rate: 19%

Withholding Tax: 9% - 5%

Network Information:

Carriers: Subscribers: Market Share:
Orange 10,000,000 44.7%
Telekom (Cosmote) 4,700,000 22.7%
Vodafone 9,200,000 32.6%

Regulations

Regulation Overview

Regulator: National Authority for Management and Regulation in Communications of Romania

Regulator Website: www.anrcti.ro

Opt-in Possibilities

Web (PIN) Opt-in: Yes

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes

Permitted Content

Adult Permissible: Yes

Mobile Gambling /mCasino (Real money): Yes*   You have to obtain a license from the Ministry of Finance.

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): Yes   You have to obtain a license from the Ministry of Finance.

Competitions: Yes   User must receive additional content, the user cannot be charged just for entering the competition.

Voting: Yes

Chat: Yes

Mobile Content: Yes

Info Messages: No

Alerts: No

Physical Goods: No

Charitable Services: No

Spend Limits

Maximum Transactional Value: €3.72

Subscriptions Limit: N/A

Daily Billing Limit: Orange - €20 per MSISDN, Vodafone - €50 € per MSISDN, Cosmote - €30 per MSISDN

Customer Care

Minimum Type Required: E-Mail (24hr Response)

Technology

Available Technologies

Premium MO SMS: Yes

Premium MT SMS: Yes   MT billing requires a dedicated code.

WAP Billing: No

Direct Operator Billing: No

MSISDN Forwarding: No

IVR Billing: No

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

USSD Messaging: Yes   Vodafone

USSD Menus (Sessions): Yes   Vodafone