Serbia Mobile Billing and Messaging Overview

Overview

Billing Type: IO   MO billing requires a dedicated code.

Subscriptions: Yes   Approval required.

Micropayments: Yes

Shared Price Points: 80 RSD, 175 RSD, 250 RSD, 500 RSD, 800 RSD

Dedicated Price Points: Available on request.

Standard rate Price Points: 3.60 RSD   including VAT.

Regulator: Republic Agency for Electronic Communications

Approvals/Fees Required: No

Country Info

Population: 7,058,322

Subscribers: 9,1987,000

Mobile Penetration Rate: 42.70%

Average Individual Income: 45,281 Dinars

VAT Rate: 20%

Withholding Tax: 0% - 10%

Network Information:

Carriers: Subscribers: Market Share:
Telekom 59,700,000 59.7%
VIP Net 11,600,000 11.6%
Telenor 28,700,000 28.7%

Regulations

Regulation Overview

Regulator: Republic Agency for Electronic Communications

Regulator Website: http://www.ratel.rs/home.136.html

Opt-in Possibilities

Web (PIN) Opt-in: No

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes

Multi-billing - Are you able to send multiple MOs?: No

Multi-billing - Are you able to send multiple MTs?: No

Permitted Content

Adult Permissible: Yes   Payment to access the site only.

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: Yes   One time purchase only.

Voting: Yes

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Alerts: Yes

Physical Goods: No

Charitable Services: No

Message Flow

Language: No official language for PSMS, therefore English can be used.

Welcome: The message can change depending on the network, due to the cost of the standard rate message.

The welcome message roughly translates to :
You have successfully subscribed to the service. On a weekly basis, you will be delivered content at a price of {Tariff} RSD. To unsubscribe send {STOP KEYWORD} at {short code} at a price of 3.60 rsd.

MTS - Telekom & Telenor :
Uspesno ste se pretplatili na servis. Na nedeljnom nivou bice Vam isporucivan sadrzaj po ceni od {Tariff} RSD. Za odjavu posaljite {STOP KEYWORD} na {short code} po ceni od 3,60 rsd.

VIP:
Uspesno ste se pretplatili na servis. Na nedeljnom nivou bice Vam isporucivan sadrzaj po ceni od {Tariff} RSD. Za odjavu posaljite{STOP KEYWORD} na {short code} po ceni od 3,48 rsd.

Spend Limits

Maximum Transactional Value: 1000 RSD   This is a guide, it will depend on the type of service.

Subscriptions Limit: Telenor: maximum duration of subscription is 30 days from the date of the last payable transaction.

Daily Billing Limit: No limit

Weekly Billing Limit: No limit

Monthly Billing Limit: 2000 RSD per user per service. Telekom: 100 billing messages per user per short code .

Customer Care

Minimum Type Required: Local Call-Centre

Miscellaneous Items

Mandatory Keywords: STOP, IESIRE, ANULARE, DEZACTIVARE

Technology

Available Technologies

Premium MO SMS: No

Premium MT SMS: Yes

WAP Billing: No

Direct Operator Billing: No

MSISDN Forwarding: No

IVR Billing: Yes

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

USSD Messaging: No

USSD Menus (Sessions): No

Bulk Messaging

Alpha sender ID: Yes   Excludes Telekom.

Numeric sender ID: Yes

Alpha numeric sender ID: Yes   Excludes Telekom for Alpha.

Shortcode sender ID: Yes

Sender IDs filtered: Yes   Telekom sender ID filtering.

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.