Russia Mobile Billing and Messaging Overview

Overview

Billing Type: MO&MT   DO required for all services, completed by the networks. Mpayments also available on request.

Subscriptions: Yes   Dedicated code and Operator approval required. MTS & Megafon available via DCB, Beeline via PSMS.

Micropayments: Yes

Shared Price Points: MO = 20 RUB, 35 RUB, 70 RUB, 100 RUB, 170 RUB, 200 RUB.
MT= 20 RUB, 50 RUB, 150 RUB.
Mpayments = 10 up to 5000 RUB
  Mpayment available on request.

Dedicated Price Points: MO = 20 RUB, 35 RUB, 70 RUB, 100 RUB, 170 RUB, 200 RUB.

Regulator: Russian Ministry of Telecommunications

Approvals/Fees Required: Yes   Operator approval for adult and subscription services.

Country Info

Population: 144,526,636

Subscribers: 247,900,000

Mobile Penetration Rate: 54.7%

Average Individual Income: $6,473.73

VAT Rate: 18%

Withholding Tax: 0% - 10%

Network Information:

Carriers: Subscribers: Market Share:
MTS 77,300,000 29.77%
MegaFon 74,540,000 28.01%
Beeline 57,660,000 24.12%
Tele2 38,400,000 9.52%
Rostelecom 12,322,570 5.30%
SMARTS 70,000 0.78%
SkyLink 1,267,050 0.54%
Other 4,565,320 1.96%

Regulations

Regulation Overview

Regulator: Russian Ministry of Telecommunications

Regulator Website: minsvyaz.ru

Opt-in Possibilities

Web (PIN) Opt-in: Yes   for MT billed services.

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes

Multi-billing - Are you able to send multiple MOs?: Yes

Multi-billing - Are you able to send multiple MTs?: No

Permitted Content

Adult Permissible: Yes   Soft core only. Operator approval required.

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: No

Voting: No

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Alerts: No

Physical Goods: No

Calling Services: No

Charitable Services: No

Message Flow

Language: Russian

Reminder: Each time a subscriber is charged, an SMS with information on status of subscription and unsubscribing methods shall be sent to them:
“You have been charged for RUB XXX for subscription to {insert service name} service. To unsubscribe send STOP to XXX number (sms is free in your home region)”

Stop: The subscription for the Service {insert service name} is cancelled.

Spend Limits

Maximum Transactional Value: MO = 200 Ruble, MT = 20 Ruble per day on Beeline, MT = 150 Ruble on MTS, mpayments = 5000 Ruble   Mpayments available on request.

Subscriptions Limit: Beeline 20 RUB per day, MTS 600 RUB per month.   for PSMS & Mpayments.

Daily Billing Limit: Beeline 30 Ruble

Weekly Billing Limit: Most common practice is up to 200 rubles per 5 days.   Although there is no actual limit stated.

Monthly Billing Limit:

Customer Care

Minimum Type Required: Local Call-Centre

Miscellaneous Items

Mandatory Keywords: STOP   Must be in native language and characters, however the English translation of that keyword is normally assigned also, but you must advertise the Russian.

Shared Exceptions

Shared Message Flow Requirements: Shared and dedicated information the same.

Shared Opt-in Availability: We operate only Mobile Originated (MO) billing on our shared lines in Russia, so an MO is required from the users to bill them (SMS-O or WO-RAR).

Permitted Service Types: Shared and dedicated information the same.

Adult Permissible?: Yes   Soft core only. Operator approval required.

Charitable Services: No

Microbilling: Yes

Subscriptions: No   Dedicated code required.

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Calling Services: No

Lottery: No

Gambling Allowed?: No

Physical Goods: No

Competitions: No

Voting: Yes

Bikini Permissible?: Yes

Technology

Available Technologies

Premium MO SMS: Yes

Premium MT SMS: Yes

WAP Billing: Yes

Direct Operator Billing: Yes

MSISDN Forwarding: Yes   No payment screen. MTS MSISDN, rest Web opt-in or MO for PSMS and DOB on 3 main networks. Buttons: 'Pay' allowed.

IVR Billing: Yes

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

USSD Messaging: Yes   Baykal Westcom, Motiv, Ermak RMS, MegaFon, Kuban GSM, MTS, Primetelefon, NTC, NCC, Indigo, Skylink Russia, ECC, Uralsvyazinform, Beeline, ETK, ZAO SMARTS

USSD Menus (Sessions): Yes   Baykal Westcom, Motiv, Ermak RMS, MegaFon, Kuban GSM, MTS, Primetelefon, NTC, NCC, Indigo, Skylink Russia, ECC, Uralsvyazinform, Beeline, ETK, ZAO SMARTS

Shortcodes

FreeText Shortcodes: No

Golden/Vanity Numbers Available?: No

Direct Carrier Billing

DCB Type: Limited DCB

Window customisable/brandable?: Yes

MO required?: Yes

Supported networks: MTS, Megafon, Beeline, Tele2

Notes: > Adult content – naked bodies (maximum), no genitals (visible/exposed), no intercourse, no teens (or models that look like teens). In the case of videos, a naked dancing model would be ok but a naked dancing model spreading their legs to expose their genitals would be a step too far.
> Betting – Gambling in its purest form (casino based) is not allowed however sports betting is allowed – this is something that would need to be reviewed on a case by case basis.
> Russian DCB is regulated by the networks, government and financial institution rather than a centralised body such as PPP in the UK.

Bulk Messaging

Alpha sender ID: Yes

Numeric sender ID: Yes   Excludes MTS & Beeline.

Alpha numeric sender ID: Yes   Excludes MTS & Beeline for Alpha.

Shortcode sender ID: Yes   Excludes Megafon, MTS & Beeline.

Sender IDs filtered: Yes   Megafon & MTS sender ID filtering.

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.