Singapore Mobile Billing and Messaging Overview

Overview

Billing Type: IO   Singtel Network requires a Double opt-in, this is completed by the networks. MT Billed

Subscriptions: No

Shared Price Points: Not currently available.

Dedicated Price Points: N/A

Regulator: Info-communications Development Authority of Singapore

Approvals/Fees Required: Yes   Promotions and messages must be submitted for approval.

Country Info

Population: 5,612,300

Subscribers: 5,610,000

Mobile Penetration Rate: 73.3%

Average Individual Income: $34,711

VAT Rate: 7%

Withholding Tax: 0%

Network Information:

Carriers: Subscribers: Market Share:
Singtel 4,100,000 45.73%
Starhub 2,275,000 26.93%
M1 1,933,000 25.39%
DNA 158,100 1.95%

Regulations

Regulation Overview

Regulator: Info-communications Development Authority of Singapore

Regulator Website: www.ida.gov.sg

Code of Conduct: Click here for Singapore's Code of Conduct.

Opt-in Possibilities

Web (PIN) Opt-in: No

WORAR (Requiring a Reply): No

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes   Only via StarHub & Mobile One

Multi-billing - Are you able to send multiple MOs?: Yes   Service must be submitted for approval.

Multi-billing - Are you able to send multiple MTs?: No

Permitted Content

Adult Permissible: No

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: Yes

Voting: No

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Alerts: Yes

Physical Goods: No

Calling Services: Yes

Charitable Services: No

Message Flow

Language: English can be used.   160 character limit.

Billing: Singtel's message template:
Content MT (without renewal fee) -
S$w/GST charged.:AutoRenewSub until u quit. To quit,send STOP to Hotline XXXXXXXX
Content MT (with renewal fee) -
S$w/GSTcharged..AutoRenewSub until u quit.RenewfeeS$w/GST/end.To cancel,send STOP to Hotline XXXXXXXX

Reminder: The reminder should be sent out every week.

Spend Limits

Maximum Transactional Value: SGD 30.00

Subscriptions Limit: SGD 50 per week

Daily Billing Limit: No limit   You must convey the exact frequency and number of messages that will be sent.

Weekly Billing Limit: SGD 50 per week   You must convey the exact frequency and number of messages that will be sent.

Monthly Billing Limit: No limit   You must convey the exact frequency and number of messages that will be sent.

Customer Care

Minimum Type Required: Local Call-Centre

Miscellaneous Items

Mandatory Keywords: "ON"Keyword to opt in, "STOP” to opt out.

Shared Exceptions

Shared Message Flow Requirements: The same applies to both shared and dedicated codes.

Shared Opt-in Availability: The same applies to both shared and dedicated codes.

Permitted Service Types: The same applies to both shared and dedicated codes.

Adult Permissible?: No

Charitable Services: No

Microbilling: Yes

Subscriptions: No

Chat: No

Mobile Content: Yes

Info Messages: Yes

Calling Services: No

Lottery: No

Gambling Allowed?: No

Physical Goods: No

Competitions: Yes   Depends on the service, see operator

Voting: Yes

Bikini Permissible?: No

Technology

Available Technologies

Premium MO SMS: No

Premium MT SMS: Yes

WAP Billing: Yes

Direct Operator Billing: No

MSISDN Forwarding: Yes   Singtel

IVR Billing: No

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

USSD Messaging: Yes   MobileOne, SingTel, StarHub

USSD Menus (Sessions): Yes   MobileOne, SingTel, StarHub

Shortcodes

FreeText Shortcodes: No

Golden/Vanity Numbers Available?: No

Charity Shortcodes: No

Bulk Messaging

Alpha sender ID: Yes

Numeric sender ID: Yes

Alpha numeric sender ID: Yes

Shortcode sender ID: Yes

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.