El Salvador Mobile Billing and Messaging Overview

Overview

Billing Type: MO&MT   MT billing requires dedicated code.

Subscriptions: Yes   MT billing requires dedicated code.

Micropayments: Yes

Shared Price Points: 2.00 USD

Dedicated Price Points: 2.00 USD

Standard rate Price Points: Not available.

Regulator: The Superintendency of Electricity and Telecommunications

Approvals/Fees Required: Yes   Service approval is required from the operators.

Country Info

Population: 6,344,722

Subscribers: 8,800,000

Mobile Penetration Rate: 67%

Average Individual Income: $4,600

VAT Rate: 13%

Withholding Tax: 0%

Network Information:

Carriers: Subscribers: Market Share:
Tigo 3,300,000 35.69%
Claro 1,426,000 30.62%
Movistar 847,000 20.06%
Digicel 1,000,000 11.86%
Intelfon 155,500 1.77%

Regulations

Regulation Overview

Regulator: The Superintendency of Electricity and Telecommunications

Regulator Website: www.siget.gob.sv

Opt-in Possibilities

Web (PIN) Opt-in: Yes   Dedicated MT code required.

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes

Multi-billing - Are you able to send multiple MOs?: Yes

Multi-billing - Are you able to send multiple MTs?: Yes

Permitted Content

Adult Permissible: Yes   Bikini.

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: Yes   The government requires some formal registration with public offices and a formal process of prize delivering. Otherwise fines will be imposed.

Voting: Yes

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Alerts: Yes

Charitable Services: Yes

Spend Limits

Maximum Transactional Value: No set value.   However, your service will be evaluated to ensure you are delivering value for money.

Subscriptions Limit: Max 2 MTs per day.

Daily Billing Limit: No written regulations.   However, your service will be evaluated to ensure you are delivering value for money.

Weekly Billing Limit: No written regulations.   However, your service will be evaluated to ensure you are delivering value for money.

Monthly Billing Limit: No written regulations.   However, your service will be evaluated to ensure you are delivering value for money.

Customer Care

Minimum Type Required: E-Mail (24hr Response)

Miscellaneous Items

Mandatory Keywords: SALIR, BAJA, CANCELAR, AYUDA, INFO

Technology

Available Technologies

Premium MO SMS: Yes

Premium MT SMS: Yes   MT billing requires dedicated code.

WAP Billing: No

Direct Operator Billing: Yes

MSISDN Forwarding: Yes   Pure DCB

IVR Billing: Yes

Number Lookup (HLR): No

Number Lookup (VLR) /(RTLU): No

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

Direct Carrier Billing

DCB Type: Pure DCB

Bulk Messaging

Alpha sender ID: Yes   Digicel & Tigo only.

Numeric sender ID: Yes   Digicel & Tigo only.

Alpha numeric sender ID: Yes   Digicel & Tigo only.

Shortcode sender ID: Yes   Digicel & Tigo only.

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.