Thailand Mobile Billing and Messaging Overview

Overview

Billing Type: IO   It's one in one out but billed on the MT

Subscriptions: Yes   Dedicated code & approval required.

Shared Price Points: 6 THB, 10 THB, 20 THB, 30 THB, 40 THB, 50 THB

Dedicated Price Points:

Regulator: The National Telecommunications Commission (NTC)   NTC

Approvals/Fees Required: Yes

Country Info

Population: 68,863,514

Subscribers: 86,800,000

Mobile Penetration Rate: 40.5%

Average Individual Income: $8,200

VAT Rate: 7%

Withholding Tax: 0%

Network Information:

Carriers: Subscribers: Market Share: (If MVNO using:)
AIS 40,470,000 43.93%
DTAC 22,700,000 30.44%
True Move 27,200,000 24.08%
Hutchinson (3) 800,000 1.13%
TOT 3G 1,400,000 0.25%
i-mobile 3GX 120,000 0.17% TOT 3G

Regulations

Regulation Overview

Regulator: The National Telecommunications Commissions

Regulator Website: NTC

Code of Conduct: NTC Policy   NTC Policy

Opt-in Possibilities

Web (PIN) Opt-in: No

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes

Permitted Content

Adult Permissible: No

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: Yes

Voting: No

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Alerts: Yes

Physical Goods: No

Calling Services: No

Charitable Services: No

Message Flow

Language: Thai or English can be used, however Thai is required for the message flow.

Welcome: The welcome MT is handled by DTAC.

Spend Limits

Subscriptions Limit: THB 39 per week THB 49 per month. Mobile content (ringtone, wallpaper) limit 10 THB per week.

Daily Billing Limit: No limit   However you must convey the exact frequency and number of messages that will be sent

Weekly Billing Limit: No limit   However you must convey the exact frequency and number of messages that will be sent.

Monthly Billing Limit: No limit   However you must convey the exact frequency and number of messages that will be sent.

Customer Care

Minimum Type Required: Local Call-Centre

Miscellaneous Items

Mandatory Keywords: STOP

Shared Exceptions

Shared Opt-in Availability: MO opt-in only for transactional services.
Subscriptions not available via Shared Code.

Permitted Service Types: As part of the application process, your service will be critiqued by the carriers, and feedback given if you need to change your service model.

Adult Permissible?: No

Charitable Services: No

Microbilling: Yes

Subscriptions: No

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Calling Services: No

Lottery: No

Gambling Allowed?: No

Physical Goods: No

Competitions: Yes

Voting: Yes

Bikini Permissible?: Yes

Technology

Available Technologies

Premium MO SMS: No

Premium MT SMS: Yes

WAP Billing: No

Direct Operator Billing: No

MSISDN Forwarding: No

IVR Billing: Yes

Number Lookup (HLR): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

Shortcodes

FreeText Shortcodes: No

Golden/Vanity Numbers Available?: No

Bulk Messaging

Alpha sender ID: Yes   Excludes AIS.

Numeric sender ID: Yes   Excludes AIS.

Alpha numeric sender ID: Yes   Excludes AIS.

Shortcode sender ID: Yes   Excludes AIS.

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.