Taiwan Mobile Billing and Messaging Overview

Overview

Billing Type: MT   Double opt-in (DO) required for subs and all services via CHT & ViBo.

Subscriptions: Yes   Double opt-in (DO) required.

Micropayments: Yes

Shared Price Points: TWD3.00, TWD5.00, TWD10.00, TWD20.00, TWD30,00, TWD50.00, TWD60.00, TWD80.00, TWD100.00

(Please note CHUNGHWA-TW does not support TWD60.00, TWD80.00, TWD100.00)

Dedicated Price Points: Not available.

Standard rate Price Points: Lowest price point available is TWD3.00

Regulator: National Communications Commission

Approvals/Fees Required: Yes   Yes, all services except Micropayments and Mobile Content require approval before they are permitted to be put in the public domain.

Country Info

Population: 23,550,077

Subscribers: 29,802,000

Mobile Penetration Rate: 70.4%

Average Individual Income: $39,686

VAT Rate: 5%

Withholding Tax: 0%

Network Information:

Carriers: Subscribers: Market Share:
Chunghwa Telecom 10,800,000 34.21%
Taiwan Mobile 7,386,000 23.18%
FarEasTone 7,286,000 22.98%
Asia Pacific 1,700,000 12.75%
VIBO 2,050,400 6.88%

Regulations

Regulation Overview

Regulator: National Communication Commission of the Republic of China

Regulator Website: www.ncc.gov.tw

Opt-in Possibilities

Web (PIN) Opt-in: No

WORAR (Requiring a Reply): Yes   One time service only.

Single MO Shortcode Opt-in: Yes   One time service only.

In-app Billing: No

Multi-billing - Are you able to send multiple MOs?: No

Multi-billing - Are you able to send multiple MTs?: No

Permitted Content

General Content Restrictions: - Only traditional mobile content such as ringtones, wallpaper, etc can go via PSMS, all other services like virtual or digital goods - games credits, ebooks must go via DCB.

- Each MT (Mobile Terminating) must not exceed 70 Chinese Characters. Otherwise it will be truncated.

Adult Permissible: No

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: Yes   Quiz competition not permitted. One time service only.

Voting: No

Chat: Yes   One in, one out only.

Mobile Content: Yes

Info Messages: Yes

Alerts: Yes

Physical Goods: Yes   Only via Direct Carrier Billing.

Calling Services: No

Charitable Services: Yes   Difficult to get service approved.

Notes:

Message Flow

Language: Traditional Chinese   Messages should not exceed 70 Chinese characters.

Reminder: For subscriptions - Reminder must be sent last day of each month that the user is subscribed for.

Spend Limits

Maximum Transactional Value: NTD 100   via PSMS.

Subscriptions Limit: No limit.   However you must convey the exact frequency and number of messages that will be sent.

Daily Billing Limit: No limit   However you must convey the exact frequency and number of messages that will be sent.

Weekly Billing Limit: No limit   However you must convey the exact frequency and number of messages that will be sent.

Monthly Billing Limit: No set regulations, NTD100 is a guide.   However you must convey the exact frequency and number of messages that will be sent.

Customer Care

Minimum Type Required: Local Call-Centre

Promotions/Message Language: Traditional Chinese.

Miscellaneous Items

Mandatory Keywords: STOP

Technology

Available Technologies

Premium MO SMS: No

Premium MT SMS: Yes

WAP Billing: No

Direct Operator Billing: Yes

MSISDN Forwarding: No

IVR Billing: No

Number Lookup (HLR): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

Shortcodes

FreeText Shortcodes: No

Golden/Vanity Numbers Available?: No

Charity Shortcodes: No

Direct Carrier Billing

DCB Type: Pure DCB

Window customisable/brandable?: No

MO required?: No

MT Required?: No

Flexible price points: We have a set of fixed price points -
Post paid:
NTD100, NTD200, NTD300, NTD400, NTD500, NTD600, NTD700, NTD800, NTD900, NTD1000, NTD1100, NTD1200, NTD1300, NTD1400, NTD1500, NTD1600, NTD1700, NTD1800, NTD1900, NTD1999

Prepaid:
NTD100, NTD200

Supported networks: Taiwan Cell (includes TCC, Mobitai, TAT), Vibo, Chunghwa, Asia Pacific, FET

Bulk Messaging

Alpha sender ID: Yes   Excludes Taiwan Mobile.

Numeric sender ID: Yes

Alpha numeric sender ID: Yes   Excludes Taiwan Mobile for Alpha.

Shortcode sender ID: Yes   Excludes Taiwan Mobile.

Sender IDs filtered: Yes   Taiwan Mobile sender ID filtering.

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.