Billing Type: MT Double opt-in (DO) required for subs and all services via CHT & ViBo.
Subscriptions: Yes Double opt-in (DO) required.
Shared Price Points:
TWD3.00, TWD5.00, TWD10.00, TWD20.00, TWD30,00, TWD50.00, TWD60.00, TWD80.00, TWD100.00
(Please note CHUNGHWA-TW does not support TWD60.00, TWD80.00, TWD100.00)
Dedicated Price Points: Not available.
Standard rate Price Points: Lowest price point available is TWD3.00
Regulator: National Communications Commission
Approvals/Fees Required: Yes Yes, all services except Micropayments and Mobile Content require approval before they are permitted to be put in the public domain.
Mobile Penetration Rate: 70.4%
Average Individual Income: $39,686
VAT Rate: 5%
Withholding Tax: 0%
Regulator: National Communication Commission of the Republic of China
Regulator Website: www.ncc.gov.tw
Web (PIN) Opt-in: No
WORAR (Requiring a Reply): Yes One time service only.
Single MO Shortcode Opt-in: Yes One time service only.
In-app Billing: No
Multi-billing - Are you able to send multiple MOs?: No
Multi-billing - Are you able to send multiple MTs?: No
General Content Restrictions:
- Only traditional mobile content such as ringtones, wallpaper, etc can go via PSMS, all other services like virtual or digital goods - games credits, ebooks must go via DCB.
- Each MT (Mobile Terminating) must not exceed 70 Chinese Characters. Otherwise it will be truncated.
Adult Permissible: No
Mobile Gambling /mCasino (Real money): No
Sportsbook (Real money): No
Virtual Gambling (Virtual credit): Yes
Lottery (Real money): No
Competitions: Yes Quiz competition not permitted. One time service only.
Chat: Yes One in, one out only.
Mobile Content: Yes
Info Messages: Yes
Physical Goods: Yes Only via Direct Carrier Billing.
Calling Services: No
Charitable Services: Yes Difficult to get service approved.
Language: Traditional Chinese Messages should not exceed 70 Chinese characters.
Reminder: For subscriptions - Reminder must be sent last day of each month that the user is subscribed for.
Maximum Transactional Value: NTD 100 via PSMS.
Subscriptions Limit: No limit. However you must convey the exact frequency and number of messages that will be sent.
Daily Billing Limit: No limit However you must convey the exact frequency and number of messages that will be sent.
Weekly Billing Limit: No limit However you must convey the exact frequency and number of messages that will be sent.
Monthly Billing Limit: No set regulations, NTD100 is a guide. However you must convey the exact frequency and number of messages that will be sent.
Minimum Type Required: Local Call-Centre
Promotions/Message Language: Traditional Chinese.
Mandatory Keywords: STOP
Premium MO SMS: No
Premium MT SMS: Yes
WAP Billing: No
Direct Operator Billing: Yes
MSISDN Forwarding: No
IVR Billing: No
Number Lookup (HLR): Yes
Bulk SMS: Yes
Push Messaging: Yes
FreeText Shortcodes: No
Golden/Vanity Numbers Available?: No
Charity Shortcodes: No
DCB Type: Pure DCB
Window customisable/brandable?: No
MO required?: No
MT Required?: No
Flexible price points:
We have a set of fixed price points -
NTD100, NTD200, NTD300, NTD400, NTD500, NTD600, NTD700, NTD800, NTD900, NTD1000, NTD1100, NTD1200, NTD1300, NTD1400, NTD1500, NTD1600, NTD1700, NTD1800, NTD1900, NTD1999
Supported networks: Taiwan Cell (includes TCC, Mobitai, TAT), Vibo, Chunghwa, Asia Pacific, FET
Alpha sender ID: Yes Excludes Taiwan Mobile.
Numeric sender ID: Yes
Alpha numeric sender ID: Yes Excludes Taiwan Mobile for Alpha.
Shortcode sender ID: Yes Excludes Taiwan Mobile.
Sender IDs filtered: Yes Taiwan Mobile sender ID filtering.
Handset Delivery reports: Yes
SMSC Delivery report: No
Concatenated Messages: Yes
Character Encoding: Yes Full SMPP v3.4
Character Sets Supported: Yes 0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)
Maximum validity periods: 48 hours Which is the recommended value.
Traffic type exclusions?: No exclusions other than no illegal services or content.