Uruguay Mobile Billing and Messaging Overview


Billing Type: MO&MT   MO billed.

Subscriptions: No

Micropayments: Yes

Shared Price Points: 27 UYU

Dedicated Price Points: Available on request.

Standard rate Price Points: Not available.

Regulator: Currently there is no regulator.

Approvals/Fees Required: Yes   Networks must approve all services.

Country Info

Population: 3,444,006

Subscribers: 5,400,000

Mobile Penetration Rate: 41%

Average Individual Income: $16,334

VAT Rate: 22%

Withholding Tax: 0% - 10%

Network Information:

Carriers: Subscribers: Market Share:
ANCEL 2,390,800 47.31%
Telefonica Moviles 1,843,866 36.48%
AM Wireless 819,267 16.21%


Opt-in Possibilities

Web (PIN) Opt-in: Yes

WORAR (Requiring a Reply): No

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes   Double confirmation required. See notes*

Multi-billing - Are you able to send multiple MOs?: Yes   Approval required.

Multi-billing - Are you able to send multiple MTs?: No

Notes: *This is classed as a double click on the site, user clicks ' Comprar' (Buy), then the user clicks again 'Confirmar' (Confirm) to complete the transaction.

Permitted Content

Adult Permissible: Yes   Bikini only, approval required.

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): No

Lottery (Real money): No

Competitions: No

Voting: Yes

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Alerts: No

Physical Goods: No

Charitable Services: Yes

Spend Limits

Maximum Transactional Value: 27 UYU

Weekly Billing Limit: 2 charges per week.

Customer Care

Minimum Type Required: E-Mail (24hr Response)

Miscellaneous Items

Mandatory Keywords: BAJA


Available Technologies

Premium MO SMS: Yes

Premium MT SMS: Yes   Not currently available.

Direct Operator Billing: No

MSISDN Forwarding: No

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

Push Messaging: Yes

USSD Messaging: No

USSD Menus (Sessions): No

Bulk Messaging

Alpha sender ID: No

Numeric sender ID: Yes   AM Wireless only.

Alpha numeric sender ID: No

Shortcode sender ID: No

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.