Vietnam Mobile Billing and Messaging Overview

Overview

Billing Type: MO&MT   MT billing for subscriptions, approval is required.

Subscriptions: Yes   Approval is required, difficult to obtain.

Shared Price Points: VND500, VND1000, VND2000, VND3000, VND4000, VND5,000, VND10,000, VND15,000

Dedicated Price Points: Not possible to get dedicated codes.

Regulator: Ministry of Information and Communications of the Socialist Republic of Vietnam

Approvals/Fees Required: No

Country Info

Population: 94,569,072

Subscribers: 120,700,000

Mobile Penetration Rate: 26.4%

Average Individual Income: $15,870

VAT Rate: 10%

Withholding Tax: 0% - 5%

Network Information:

Carriers: Subscribers: Market Share:
Viettel Mobile 36,720,000 42.37%
VinaPhone 28,710,000 29.58%
MobilFone 29,110,000 17.65%
Hutchinson 9,235,380 7.65%
GTEL Mobile 3,200,000 2.65%
S-Fone 2,000,000 0.1%

Regulations

Regulation Overview

Regulator: Ministry of Information and Communications of the Socialist Republic of Vietnam

Regulator Website: http://news.mic.gov.vn/en/menu/introduction/2/index.mic

Code of Conduct: There are currently no specific regulatory documents available for Vietnam.

Opt-in Possibilities

Web (PIN) Opt-in: No

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes

Permitted Content

General Content Restrictions: In-app charging policies:
i) Games or Applications should comprise clear information (price, charging, name of apps/game) and obtain end-user’s confirmation before sending any MO to short-code.
ii) Confirmation top-up windows should show name, price, hotline and yes/no button (it means user can agree to pay OR cancel).
iii) Reply MT content should have game or app name, price and hotline .
iv) User complaints must be resolved in 24 hours.

Adult Permissible: No

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: Yes

Voting: No

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Alerts: Yes

Physical Goods: No

Charitable Services: No

Spend Limits

Maximum Transactional Value: VND 15,000

Daily Billing Limit: No more than 100 messages per 24 hours

Customer Care

Minimum Type Required: Local Call-Centre

Miscellaneous Items

Mandatory Keywords: STOP

Technology

Available Technologies

Premium MO SMS: Yes

Premium MT SMS: No

WAP Billing: No

Direct Operator Billing: No

MSISDN Forwarding: No

IVR Billing: Yes

Number Lookup (HLR): No

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

Shortcodes

FreeText Shortcodes: No

Golden/Vanity Numbers Available?: No

Bulk Messaging

Alpha sender ID: Yes   Excludes Viettel & Mobifone.

Numeric sender ID: Yes   Excludes Viettel.

Alpha numeric sender ID: Yes   Exclusions above.

Shortcode sender ID: Yes   Excludes Viettel & Mobifone.

Sender IDs filtered: Yes   Vinaphone & Mobifone sender ID filtering.

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.