Overview

Billing Type: MT

Subscriptions: Yes   DO - Limited to 96527 and Dedicated short codes

Shared Price Points: $0.99, $2.99, $4.99, $9.99

Dedicated Price Points: $0.00, $0.99, $2.99, $4.99, $9.99

Regulator: MMA

Approvals/Fees Required: Yes   Dedicated Shortcodes: Neustar fees apply. Fees are invoiced/paid quarterly, in advance.

Country Info

Population: 325,719,178

Subscribers: 370,422,200

Mobile Penetration Rate: 69.3%

Average Individual Income: $26,964

VAT Rate: 0%

Withholding Tax: 0%

Network Information:

Carriers Subscribers Market Share (If MVNO using:)
Verizon 149,000,000 30.77%
AT&T 138,800,000 28.90%
Sprint 54,000,000 15.84%
T-Mobile 70,700,000 8.80%
TraceFone 20,966,400 5.66% Verizon/Sprint
Virgin Mobile 54,000,000 3.98%
MetroPCS 9,336,200 2.52%
Cricket 138,800,000 1.60%
US Cellular 5,000,000 1.55%
Cincinnati Bell 415,200 0.11%
nTelos 414,500 0.11%
SouthernLINC 275,000 0.07%
GCI 131,200 0.04% AT&T
Alaska Communications 126,800 0.03%
Movida 36,900 0.01% Sprint

Regulations

Permitted Content

General Content Restrictions:

Adult Permissible: No

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): No   Case-by-case basis with Dedicated code application (T-Mobile & AT&T)

Lottery (Real money): No

Competitions: Yes   Sweepstakes

Chat: Yes   Sessions allowed, approval required.

Mobile Content: Yes

Info Messages: Yes

Alerts: Yes

Physical Goods: No

Calling Services: No

Charitable Services: No

Notes:

Miscellaneous Items

Mandatory Keywords: STOP
INFO
HELP

Technology

Available Technologies

Premium MO SMS: No

Premium MT SMS: Yes

WAP Billing: No

Direct Operator Billing: Yes

MSISDN Forwarding: No

IVR Billing: No

JunglePay: Yes

Number Lookup (HLR): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes   Use 32075 route

Push Messaging: Yes

Shortcodes

Premium Shortcodes: 96527. Variable PMT rates available, double opt-in costs at $0.025 per MT.

Non-Premium Shortcodes: Support networks on inbound code 32075:

USA: AT&T, T-Mobile, Cingular, Verizon, Sprint, Nextel, Alltel, Metro, Dobson, US-Cellular, Cricket, Boost
Canada: Bell, Fido, MTS, Northern Tel, Rogers, Telebec, Sasktel, Aliant, Telus, Virgin.

FreeText Shortcodes: Yes   Only available on AT&T, T-Mobile, Verizon and Sprint.

Golden/Vanity Numbers Available?: Yes   Neustar fees are doubled for this option.

Charity Shortcodes: No