Australia Mobile Billing and Messaging Overview

Overview

Billing Type: MO&MT   MO billing available on request. Transactional services require a double opt-in or Web based opt-in with an MO reply (DO or WO-RAR). One service per short code only.

Subscriptions: Yes   Not allowed on the Vodafone network. Cannot run Chance to win services via subs. Dedicated short code required.

Micropayments: Yes

Shared Price Points: $2.50, $6.60

Dedicated Price Points: $0.25, $0.33, $0.50, $0.55, $0.75, $1.00, $1.50, $2.00, $2.50, $3.00, $3.50, $4.00, $4.50, $5.00, $6.60

$10 only available on Optus

Standard rate Price Points: $0.25   Standard rate code required.

Regulator: Communications Alliance

Approvals/Fees Required: Yes   Required to submit company details to the Mobile Premium Services Industry Register

Country Info

Population: 24,861,700

Subscribers: 29,280,000

Mobile Penetration Rate: 67.7%

Average Individual Income: $80,704

VAT Rate: 10%

Withholding Tax: 0%

Network Information:

Carriers: Subscribers: Market Share:
Telestra Mobile 17,400,000 40%
Optus Mobile 9,570,000 31.8%
Vodafone 5,400,000 26.3%
Virgin 500,000 1.9%

Regulations

Regulation Overview

Regulator: Australian Communication and Media Authority (ACMA)

Regulator Website: Communications Alliance Ltd

Code of Conduct: Industry Codes Mobile Premium Services

Opt-in Possibilities

Web (PIN) Opt-in: No   User must send an MO.

WORAR (Requiring a Reply): Yes   Transactional services require a double SMS MO opt-in or Web based opt-in with an MO reply (DO or WO-RAR).

Single MO Shortcode Opt-in: No

In-app Billing: No   Forbidden

Multi-billing - Are you able to send multiple MOs?: No

Multi-billing - Are you able to send multiple MTs?: Yes

Permitted Content

General Content Restrictions: One service type per short code, therefore you may require a dedicated code to run your service.

Chat Warning: Prior to, or on commencing supply of a chat service to a customer, the content provider must warn the customer of the danger of disclosing personal details via the chat service and advise the customer not to do so.

Adult Permissible: Yes   Bikini only.

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: Yes   Approval required which is difficult to obtain.

Voting: Yes

Chat: Yes   Sessions allowed, approval required.

Mobile Content: Yes

Info Messages: Yes

Alerts: Yes

Physical Goods: No

Calling Services: Yes

Charitable Services: No

Notes: You will need to disclose the price is per 160 characters (for MOs services) in accordance with the new Optus rule (1st November 2012)
Price should be displayed in the following ways:
One time service: $XX.XX, $0.25 msg/sent
Subscriptions: $XX.XX per week (X x $X.XX/msg), $0.25 msg/sent

Message Flow

Language: English

Double Opt-in: FreeMsg: This is a subscription service from [name]. Text [keyword] to [shortcode] now to enter, cost: $[cost in $X.XX format] /[time period, e.g. day, wk, mth]. Support: [Toll free or local rate customer support number]. To STOP send STOP to [shortcode]

Welcome: FreeMSG: You are now subscribed to [name], cost: $[cost in $X.XX format] /[time period, e.g. day, wk, mth]. support: [Toll free or local rate customer support number], To STOP send STOP to [short code].

Chat: E.G FreeMsg:{name} from {website/service name} sent u a sms. Reply OK to read it. TxtNation. Help 1300XXXXX Stop?Text STOP to 19XXXXXXX.$4/msg rcd,up to 3 msg/session,25c/msg out

Billing: BILLING MESSAGE must start with $MSG

WAP PUSH MESSAGES:
1. Paid/Content Messages to include Helpline or Short code
2. Paid/Content Messages must display Helpline or Short Code before the WAP URL
Example:
$MSG: Subscription - Help?1300 000000 http://hshhdasad...

Reminder: This should be sent out every $30.
FreeMsg: [name] [description of service]. Cost: $[cost in $X.XX format] /[time period, e.g. day, wk, mth]. Support: [Toll free or local rate customer support number]. To STOP send STOP to [shortcode]

Stop: FreeMsg: You are now unsubscribed from [name]. No further charges apply. Helpline: [Toll free or local rate customer support number]

Spend Limits

Maximum Transactional Value: $6.60, $10 only available on Optus

Subscriptions Limit: $15   per week.

Daily Billing Limit: No limit   A spend reminder should be sent out every $30 spent.

Weekly Billing Limit: No limit   A spend reminder should be sent out every $30 spent.

Monthly Billing Limit: No limit   A spend reminder should be sent out every $30 spent.

Customer Care

Minimum Type Required: Local Call-Centre   Regus call-centre

Miscellaneous Items

Mandatory Keywords: STOP   any message containing this word should automatically stop.

Technology

Available Technologies

Premium MO SMS: Yes   MO billing available on request.

Premium MT SMS: Yes   Transactional services require a double opt-in or Web based opt-in with an MO reply (DO or WO-RAR).

WAP Billing: No

Direct Operator Billing: Yes   CheckOut AU

MSISDN Forwarding: No

IVR Billing: No

Number Lookup (HLR): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

Shortcodes

Premium Shortcodes: 8 or 6 digit codes.

Non-Premium Shortcodes: 8 or 6 digit codes.

FreeText Shortcodes: No

Golden/Vanity Numbers Available?: No

Charity Shortcodes: No

Direct Carrier Billing

DCB Type: MSISDN Forwarding

MO required?: No

MT Required?: No

Supported networks: Optus, VHA, Telstra

Bulk Messaging

Alpha sender ID: Yes

Numeric sender ID: Yes

Alpha numeric sender ID: Yes

Shortcode sender ID: Yes

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content