Canada Mobile Billing and Messaging Overview

Overview

Billing Type: MT   NOT CURRENTLY AVAILABLE. DO required.

Subscriptions: Yes   DO & Dedicated code required. Not content. Not via Telus.

Micropayments: Yes

Shared Price Points: $2.50

Dedicated Price Points: $0.15, $0.25, $0.50, $0.75, $1.00, $1.25, $1.50, $1.75, $2.00, $3.00, $4.00, $5.00, $10.00

Standard rate Price Points: Yes these are possible.   Approval required from CWTA.

Regulator: The Canada Wireless Telecommunications Association (CWTA)

Approvals/Fees Required: Yes   Return the Common Shortcode Application Form (Used to submit to CWTA) and Carrier Acceptance Test Plan with your completed CCF.

Country Info

Population: 35,151,728

Subscribers: 24,442,600

Mobile Penetration Rate: 69.8%   (September 2010)

Average Individual Income: $46,215

VAT Rate: 5%

Withholding Tax: 0%

Network Information:

Carriers: Subscribers: Market Share:
Bell 0 29.6%
Sasktel 618,000 2.3%
Rogers 10,482,000 36.9%
Telus 8,900,000 28.7%
MTS 0 1.9%
Videotron 1,786,000 0.6%

Regulations

Regulation Overview

Regulator: Canada Wireless Telecommunications Association (CWTA)

Regulator Website: www.cwta.ca

Code of Conduct: CWTA’s Code of Conduct for Wireless Service Providers

Opt-in Possibilities

Web (PIN) Opt-in: No

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: No   All premium services require a DO.

In-app Billing: No

Multi-billing - Are you able to send multiple MOs?: Yes

Multi-billing - Are you able to send multiple MTs?: No   With the exception of Mobile Payment programs capped at $20

Permitted Content

Adult Permissible: No

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes   Subject to carrier & CWTA approval.

Lottery (Real money): Yes   Subject to carrier & CWTA approval.

Competitions: Yes   Element of skill should be included.

Voting: Yes

Chat: Yes   Sessions allowed, approval required. Limited to $1.50, advised to do $1 per message. See notes*

Mobile Content: Yes   Subject to carrier & CWTA approval.

Info Messages: Yes

Alerts: Yes   TELUS does not participate in any type of subscription programs.

Physical Goods: Yes   Subject to carrier & CWTA approval.

Calling Services: No

Charitable Services: No   Only if you are registered charity and only possible via the MGFC.

Notes: * There are two types of chat programs:
12.1 Peer to Peer – Where the interaction is between two individuals, neither of whom are a paid “chat professional.” Peer to Peer chat programs charged on a per message basis should be charged on the MO to limit the possibility of one consumer sending large amounts of unwanted messages to another consumer. Consumers should have the ability to „block? unwanted contact from a specific consumer. This „block? function should be reversible.
12.2 Operator Assisted – Interaction with an operator assisted chat must be limited to a 1:1 message ratio unless otherwise approved by the Short Code Council. The paid “chat professional” is expected to conform with their own industry best practices to ensure an ideal consumer experience.

Message Flow

Language: English.

Double Opt-in: IN CANADA CARRIER RESTRICTIONS MEAN ALL MESSAGES ARE CAPPED AT 136 CHARACTERS.
The double opt in message is required to have the exact instruction “To accept reply YES” to opt into a program -

FreeMsg: Welcome to {Service name}. {Brief service description} $X.XX/msg, To accept reply YES, to end reply STOP, HELP: 18664343251

Welcome: FreeMsg: U've now been subscribed to receive X msgs/week at $X.XX/msg. U will receive ur 1st msg shortly. To stop txt STOP

Reminder: FreeMsg:Subscription for {Insert Service name}. U have spent $X.XX, $X.XX/msg, to end reply STOP, HELP 18664343251 Std msg & data rates may apply

Stop: / ARRET (Same response as Stop): Free message: You will no longer receive messages in connection with this service.

HELP/INFO/AIDE: {Service name}: $X.XX per msg, Txt STOP 2 End. For help, go to {Insert URL}. Data rates apply

Spend Limits

Maximum Transactional Value: Bill a maximum of 4 times the tariff, e.g. you could bill a user $40.00 via 4 x $10.00 messages   With Micropayment (m-Payment) services this is capped at $20.00 per user per month.

Subscriptions Limit: $5.00 per week, $40 for monthly subscriptions.   Excludes Telus.

Daily Billing Limit: No limit.

Monthly Billing Limit:

Customer Care

Minimum Type Required: Local Call-Centre

Miscellaneous Items

Mandatory Keywords: STOP, ARRET, INFO, HELP, AIDE

Technology

Available Technologies

Premium MO SMS: Yes

Premium MT SMS: Yes

WAP Billing: No

Direct Operator Billing: Yes

MSISDN Forwarding: No

IVR Billing: Yes

Number Lookup (HLR): No

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

USSD Messaging: No

USSD Menus (Sessions): No

Shortcodes

FreeText Shortcodes: No

Golden/Vanity Numbers Available?: Yes   Vanity numbers available on dedicated codes only.

Direct Carrier Billing

DCB Type: Limited DCB

Window based?: No

Window customisable/brandable?: N/A

MO required?: Yes

MT Required?: No

Flexible price points: Yes

Supported networks: Rogers/Fido, Bell/Virgin, Telus

Receipt required?: Yes

MSISDN forwarding?: No

Bulk Messaging

Alpha sender ID: No

Numeric sender ID: No

Alpha numeric sender ID: No

Shortcode sender ID: No

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.