Colombia Mobile Billing and Messaging Overview

Overview

Billing Type: IO   MO billed.

Subscriptions: Yes   Subscription code required.

Micropayments: Yes

Shared Price Points: 3596.00 COP

Dedicated Price Points: Available on request.

Standard rate Price Points: Not available.

Regulator: http://www.crcom.gov.co/

Approvals/Fees Required: Yes   All services must be submitted and approved by the carriers.

Country Info

Population: 49,587,941

Subscribers: 59,070,000

Mobile Penetration Rate: 35.4%

Average Individual Income: $6,472

VAT Rate: 19%

Withholding Tax: 0% - 5%

Network Information:

Carriers: Subscribers: Market Share:
Claro 29,100,000 60.70%
Movistar 13,500,000 26.92%
Tigo 10,410,000 11.11%
Uff Móvil 399,600 0.83%
UNE 160,800 0.34%
eTb 46,600 0.10%

Regulations

Regulation Overview

Regulator Website: http://www.crcom.gov.co/

Opt-in Possibilities

Web (PIN) Opt-in: No

WORAR (Requiring a Reply): No

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes

Multi-billing - Are you able to send multiple MOs?: No

Multi-billing - Are you able to send multiple MTs?: No

Permitted Content

Adult Permissible: No

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): No

Lottery (Real money): No

Competitions: No

Voting: No

Chat: No

Mobile Content: Yes

Info Messages: Yes

Alerts: No

Physical Goods: No

Charitable Services: No

Message Flow

Language: Spanish

Welcome: The message should include the following:
- Channel of subscription (SMS, WEB, WAP)
- Welcome to the {service name}
- The content the user is going to receive
- The price of the subscription (including tax) and if it is daily, weekly, monthly etc.
- How to opt-out
- Support

Example:
SMS.Bienvenido al Club Cyber, recibe noticias tecnologicas y juegos,gratis 1 Cont semanal. (insert price) Iva incl x dia.Cancelar? SALIR al {opt-out code}.Info {insert support}

Billing: Every time you bill the user, you have to send the user a message with the following:
-“Your request has been made”
-The price of one shot (including tax)
- Support

Example:
Tu solicitud ha sido realizada, te descontamos {insert price} iva inc. Info: {insert support}

Reminder: Every time we BILL the user, we have to send a message with the following:
- In which club the user is subscribed
- Some marketing phrase
- The price of the subscription (including tax)
- how to opt-out
- Support

Example:
Eres parte del club {service name}, sigue disfrutando de los contenidos más entretenidos. Estamos en contacto!!.Valor 696 dia. Info: soporte@timwe.com. Baja Salir {opt-out code}

Spend Limits

Monthly Billing Limit: 60 SMS

Customer Care

Minimum Type Required: E-Mail (24hr Response)

Technology

Available Technologies

Premium MO SMS: Yes

Premium MT SMS: Yes   For subscriptions only, specified code required.

WAP Billing: No

Direct Operator Billing: No

MSISDN Forwarding: No

IVR Billing: Yes

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

USSD Messaging: No

USSD Menus (Sessions): No

Bulk Messaging

Alpha sender ID: Yes   Tigo & Comcel only.

Numeric sender ID: Yes   Tigo & Comcel only.

Alpha numeric sender ID: Yes   Tigo & Comcel only.

Shortcode sender ID: Yes   Tigo & Comcel only.

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.