Denmark Mobile Billing and Messaging Overview

Overview

Billing Type: LC

Subscriptions: Yes   Subscription services need operators approval.

Micropayments: Yes

Shared Price Points: DKK 5, DKK 10, DKK 15, DKK 20, DKK 25, DKK 30, DKK 35 DKK 40, DKK 45, DKK 50, DKK 55, DKK 60, DKK 65, DKK 70, DKK 75, DKK 100, DKK 150   Further price points available on request.

Dedicated Price Points: DKK 0.50, DKK 1, DKK 2, DKK 3, DKK 4, DKK 5, DKK 6, DKK 7, DKK 8, DKK 9, DKK 10, DKK 11, DKK 12, DKK 13, DKK 14, DKK 15, DKK 16, DKK 17, DKK 18, DKK 19, DKK 20, DKK 21, 22, DKK 23, DKK 24, DKK 25, DKK 26, DKK 27, DKK 28, DKK 29, DKK 30, DKK 35, DKK 39, DKK 40, DKK 45, DKK 49, DKK 50, DKK 55, DKK 59, DKK 60, DKK 65, DKK 69, DKK 70, DKK 75, DKK 100, DKK 150

For charitable appeals, the following price points excluding VAT may be used:
DKK 0-25: All whole DKK amounts ending 0 and 5.
(0/5/10/…/25)
DKK 30 – 150: All whole DKK amounts ending 0.
(30/40/50/…/150)

Standard rate Price Points: Not available.

Regulator: Rammeaftalen

Approvals/Fees Required: Yes   Subscription services need operators approval (3 month lead time).

Country Info

Population: 5,748,769

Subscribers: 8,208,000

Mobile Penetration Rate: 64.7%

Average Individual Income: $30,563

VAT Rate: 25%

Withholding Tax: N/A

Network Information:

Carriers: Subscribers: Market Share: (if MVNO, using:) Notes
TDC 3,205,000 37.82% Fullrate, Onfone, Unotel use TDC
Telenor (Solofon) 1,888,000 29.44% CBB Mobil Includes acquired CBB Mobil
Telia 1,523,000 16.32%
Tre 845,800 9.29% Oister
Telmore 649,100 7.13% TDC

Regulations

Regulation Overview

Regulator: Rammeaftalen

Regulator Website: Rammeaftalen.dk

Code of Conduct: The Framework Agreement for Mobile Content version 6.0

Opt-in Possibilities

Web (PIN) Opt-in: Yes

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes

Multi-billing - Are you able to send multiple MOs?: No

Multi-billing - Are you able to send multiple MTs?: No

Permitted Content

General Content Restrictions: In relation to gaming in Denmark, the following is in effect:

It is necessary to have a license in order to be able to offer competitions and gambling type services; this licence can be applied for at the Danish Gambling Authorities (Spillemyndigheden/SKAT).

It is still possible without a licence to offer competitions at low amounts;
for services offered via radio and TV the limit is 5 DKK,
for services offered via internet and printed media the limit is very low, 1-2 DKK, the gambling authority should be contacted for guidance.

Further information in relation to different competitions is available via section 9 - Rammeatalen - http://www.rammeaftalen.dk/framework-agreement/

Adult Permissible: No   New services no longer available or receiving approval.

Mobile Gambling /mCasino (Real money): No   Will need to contact the Danish Gambling Authority, www.spillemyndigheden.dk

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes   Will need to contact the Danish Gambling Authority, www.spillemyndigheden.dk

Lottery (Real money): No

Competitions: Yes   Will need to contact the Danish Gambling Authority, www.spillemyndigheden.dk

Voting: Yes

Chat: Yes   Non-adult. Sessions allowed.

Mobile Content: Yes

Info Messages: Yes

Physical Goods: Yes

Charitable Services: Yes   You must have permission from the Danish Gambling Authority/ the Danish Customs and Tax Administration.

Notes: Details on the Right of withdrawal MUST be displayed to the user prior to each purchase.

Message Flow

Language: Danish

Double Opt-in: This regulatory message will exceed 160 characters, so will need to be sent over 2 text messages:

Du bestiller nu et fortløbende abonnement på [SERVICE NAVN] til XX kr. pr. [modtaget [SMS/ringetone/spil….]/dag/uge/14. dag/måned]. (You are ordering a continuous subscription for [SERVICE NAME] for DKK XX per [received [SMS/ringtone/game….]/day/week/fortnight/month].) Du har 14 dages fortrydelsesret (You have a 14-day cooling-off period). Svar [KEYWORD] JA for at bekræfte bestillingen. (Reply [KEYWORD] YES to confirm the order.) Udbyder: (Provider:) [NAME AND ADDRESS]. Tlf. (Tel.) [12345678]. Opsig abonnement: Send [KEYWORD] STOP til [ZZZZ]. (To unsubscribe, send [KEYWORD] STOP to [ZZZZ].)

SMS when a Continuous Subscription is ordered via a web site, if a PIN is required:
Du bestiller nu et fortløbende abonnement på [SERVICE NAVN] til XX kr. pr. [modtaget [SMS/ringetone/spil….]/dag/uge/14. dag/måned]. (You are ordering a continuous subscription for [SERVICE NAME] for DKK XX per [received [SMS/ringtone/game….]/day/week/fortnight/month].) Du har 14 dages fortrydelsesret (You have a 14-day right of withdrawal). Indtast [PIN] på hjemmesiden for at bekræfte bestillingen. (Enter [PIN] on the web site to confirm the order.) Udbyder: (Provider:) [NAME AND ADDRESS]. Tlf. (Tel.) [12345678]. Opsig abonnement: Send [KEYWORD] STOP til [ZZZZ]. (To unsubscribe, send [KEYWORD] STOP to [ZZZZ].)

Welcome: This regulatory message will exceed 160 characters, so will need to be sent over 2 text messages:

Kvittering: Du har bestilt et fortløbende abonnement på [SERVICE NAVN] til XX kr. pr. [modtaget [SMS/ringetone/spil….]/dag/uge/14. dag/måned]. (Confirmation: You have ordered a continuous subscription for [SERVICE NAME] for DKK XX per [received [SMS/ringtone/game….]/day/week/fortnight/month].) Du har 14 dages fortrydelsesret, læs mere: www.xyz.dk. (You have a 14-day right of withdrawal, go to www.xyz.dk to find out more). Opsig abonnement: Send [KEYWORD] STOP til [ZZZZ]. (To unsubscribe, send [KEYWORD] STOP to [ZZZZ].) Udbyder: (Provider:) [NAME AND ADDRESS]. Tlf. (Tel.) [12345678] is only necessary if a usage charge can be applied to the subscription. Otherwise it can be omitted.

Confirmation SMS for a later Premium Rate during the Continuous Subscription
“Kvittering: Du er takseret XX kr. for dit [SERVICE NAVN] abonnement. (Confirmation: You have been charged DKK XX for your continuous [SERVICE NAME] subscription.) Opsig abonnement: Send [KEYWORD] STOP til [ZZZZ]. (To unsubscribe, send [KEYWORD] STOP to [ZZZZ].) Udbyder: (Provider:) [NAME]. Tlf. (Tel.) [12345678].” * [Possibly a link to web site if a PIN is used] (Services in which the content is delivered in the actual SMS may either be delivered at the end of the confirmation SMS or in a separate SMS later on).

* If the frequency is unknown, for example in ‘breaking news’ type services, the following text may be used provided the price does not exceed DKK 5/SMS:

“Breaking news-tekst”. (“Breaking news text”.) “Denne besked koster X kr. (This text costs DKK X.) Opsig abonnement: Send [KEYWORD] STOP til [ZZZZ]. (To unsubscribe, send [KEYWORD] STOP to [ZZZZ].) Mvh Udbyder: (Provider:) [NAME]. Tlf. (Tel.) [12345678].”

Reminder: Confirmation SMS for a later Premium Rate during the Continuous Subscription, This confirmation SMS should be sent out as a receipt whenever the end user has been charged for a subscription service.

“Kvittering: Du er takseret XX kr. for dit [SERVICE NAVN] abonnement. (Confirmation: You have been charged DKK XX for your continuous [SERVICE NAME] subscription.) Opsig abonnement: Send [KEYWORD] STOP til [ZZZZ]. (To unsubscribe, send [KEYWORD] STOP to [ZZZZ].) Udbyder: (Provider:) [NAME]. Tlf. (Tel.) [12345678].”

[Possibly a link to web site if a PIN is used] (Services in which the content is delivered in the actual SMS may either be delivered at the end of the confirmation SMS or in a separate SMS later on).

E.G - "Kvittering: Du er takseret XX kr. for dit [SERVICE NAVN] abonnement. Opsig abonnement: Send [KEYWORD] STOP til [ZZZZ]. Udbyder: (NAME]. Tlf. (Tel.) [12345678]"

Stop: Termination SMS – confirmation of termination of Continuous Subscription

“Kvittering: Dit abonnement på [SERVICE NAVN] er hermed stoppet. (Confirmation: This terminates your subscription to [SERVICE NAME]). Udbyder: (Provider:) [NAME AND ADDRESS]. Tlf. (Tel.) [XXXXXXX].”

Spend Limits

Maximum Transactional Value: 200 DKK for digital services
225 DKK for Physical services & Goods
50 DKK for Competitions.   See section 9 Rammeatalen - http://www.rammeaftalen.dk/framework-agreement/

Subscriptions Limit: 200 DKK for Digital services,
225 DKK for Physical services and Goods   per month

Monthly Billing Limit: Up to and including 250 DKK.   250 DKK for Digital services, 225 for Physical services - per month for young people/children.

Customer Care

Minimum Type Required: Local Call-Centre

Miscellaneous Items

Mandatory Keywords: STOP

Technology

Available Technologies

Premium MO SMS: Yes

Premium MT SMS: Yes

WAP Billing: Yes

Direct Operator Billing: Yes

MSISDN Forwarding: Yes

IVR Billing: Yes

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes   Hosted SIM. Working contract SIM required.

Bulk SMS: Yes

Push Messaging: Yes

USSD Messaging: No

USSD Menus (Sessions): No

Shortcodes

Premium Shortcodes: Must be in the 12XX range.

Non-Premium Shortcodes: Must be in the 12XX range.

Adult Shortcodes: No longer available.

FreeText Shortcodes:

Direct Carrier Billing

DCB Type: Pure DCB

Flexible price points: Yes, various price points available.

Supported networks: TDC, Telenor, Telia, Tre

Bulk Messaging

Alpha sender ID: Yes

Numeric sender ID: Yes

Alpha numeric sender ID: Yes

Shortcode sender ID: Yes

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.