Hong Kong SAR China Mobile Billing and Messaging Overview


Billing Type: MT

Subscriptions: Yes

Micropayments: Yes

Shared Price Points: HKD5.00, HKD10.00, HKD15.00, HKD20.00, HKD30.00

Dedicated Price Points: N/A

Regulator: Office of the Communications Authority (OFCA)

Approvals/Fees Required: Yes   All messages must be submitted to the carriers for approval prior to broadcasting to mobile subscribers.

Country Info

Population: 7,409,800

Subscribers: 7,325,000

Mobile Penetration Rate: 72.4%

Average Individual Income: 544,367 HKD

VAT Rate: 16.5%

Withholding Tax: 0%   See source

Network Information:

Carriers: Subscribers: Market Share:
3 3,078,000 33.02%
CSL 4,218,000 28.16%
SmarTone 2,060,000 15.24%
PCCW Mobile 1,506,000 14.17%
China Mobile 8,274,000 9.41%


Regulation Overview

Regulator: Office of the Telecommunications Authority (OFTA)

Regulator Website: www.ofta.gov.hk

Code of Conduct: Telecom Legislations

Opt-in Possibilities

Web (PIN) Opt-in: No

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: No

In-app Billing: Yes   User must manually send the MO, cannot click OK to send message.

Multi-billing - Are you able to send multiple MOs?: No

Multi-billing - Are you able to send multiple MTs?: Yes   Service must be submitted for approval.

Permitted Content

Adult Permissible: No

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: Yes   Need a license if it's luck dependant to win the prize.

Voting: No

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Alerts: Yes

Physical Goods: No

Calling Services: No

Charitable Services: No

Notes: On the payment page, before user confirms the payment, make sure they see the below:

1. English version: “This service does not support New World and TSL users. New World and TSL users will be billed HK$1 by your Telco per sending one msg to 503230. New World and TSL users please do not apply this service.”
2. Chinese version: “???????????????????????503230??????????????????????????????????????????” is shown

Message Flow

Language: Either Traditional Chinese or English

Welcome: The Free MT for “one-off service” must include:
1. “one-off service” at the beginning
2. “to cancel, just ignore this msg” at the end
3. Product name
4. Price
5. Hotline
6. Max charging per month or week

Spend Limits

Maximum Transactional Value: HDK 30

Subscriptions Limit: No limit

Daily Billing Limit: Peoples (China Mobile): HKD 1000   An SMS notification must be sent to user when they reach the monthly limit set. You must convey the exact frequency and number of messages that will be sent.

Weekly Billing Limit: No limit   However you must convey the exact frequency and number of messages that will be sent.

Monthly Billing Limit: Hutchinson: HKD 500, CSL: No Limit, SmarTone: No limit, Peoples (China Mobile) HKD2000   An SMS notification must be sent to user when they reach the monthly limit set. You must convey the exact frequency and number of messages that will be sent.

Customer Care

Minimum Type Required: Local Call-Centre

Miscellaneous Items

Mandatory Keywords: OFF


Available Technologies

Premium MO SMS: No

Premium MT SMS: Yes

WAP Billing: No

Direct Operator Billing: No

MSISDN Forwarding: No

IVR Billing: Yes

Number Lookup (HLR): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes


FreeText Shortcodes: No

Golden/Vanity Numbers Available?: No

Charity Shortcodes: No

Bulk Messaging

Alpha sender ID: Yes

Numeric sender ID: Yes

Alpha numeric sender ID: Yes

Shortcode sender ID: Yes

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.