Billing Type: MT
Shared Price Points:
HKD5.00, HKD10.00, HKD15.00, HKD20.00, HKD30.00
Dedicated Price Points: N/A
Approvals/Fees Required: Yes All messages must be submitted to the carriers for approval prior to broadcasting to mobile subscribers.
Mobile Penetration Rate: 72.4%
Average Individual Income: 544,367 HKD
VAT Rate: 16.5%
Withholding Tax: 0% See source
Regulator: Office of the Telecommunications Authority (OFTA)
Regulator Website: www.ofta.gov.hk
Code of Conduct: Telecom Legislations
Web (PIN) Opt-in: No
WORAR (Requiring a Reply): Yes
Single MO Shortcode Opt-in: No
In-app Billing: Yes User must manually send the MO, cannot click OK to send message.
Multi-billing - Are you able to send multiple MOs?: No
Multi-billing - Are you able to send multiple MTs?: Yes Service must be submitted for approval.
Adult Permissible: No
Mobile Gambling /mCasino (Real money): No
Sportsbook (Real money): No
Virtual Gambling (Virtual credit): Yes
Lottery (Real money): No
Competitions: Yes Need a license if it's luck dependant to win the prize.
Mobile Content: Yes
Info Messages: Yes
Physical Goods: No
Calling Services: No
Charitable Services: No
On the payment page, before user confirms the payment, make sure they see the below:
1. English version: “This service does not support New World and TSL users. New World and TSL users will be billed HK$1 by your Telco per sending one msg to 503230. New World and TSL users please do not apply this service.”
2. Chinese version: “???????????????????????503230??????????????????????????????????????????” is shown
Language: Either Traditional Chinese or English
The Free MT for “one-off service” must include:
1. “one-off service” at the beginning
2. “to cancel, just ignore this msg” at the end
3. Product name
6. Max charging per month or week
Maximum Transactional Value: HDK 30
Subscriptions Limit: No limit
Daily Billing Limit: Peoples (China Mobile): HKD 1000 An SMS notification must be sent to user when they reach the monthly limit set. You must convey the exact frequency and number of messages that will be sent.
Weekly Billing Limit: No limit However you must convey the exact frequency and number of messages that will be sent.
Monthly Billing Limit: Hutchinson: HKD 500, CSL: No Limit, SmarTone: No limit, Peoples (China Mobile) HKD2000 An SMS notification must be sent to user when they reach the monthly limit set. You must convey the exact frequency and number of messages that will be sent.
Minimum Type Required: Local Call-Centre
Mandatory Keywords: OFF
Premium MO SMS: No
Premium MT SMS: Yes
WAP Billing: No
Direct Operator Billing: No
MSISDN Forwarding: No
IVR Billing: Yes
Number Lookup (HLR): Yes
Bulk SMS: Yes
Push Messaging: Yes
FreeText Shortcodes: No
Golden/Vanity Numbers Available?: No
Charity Shortcodes: No
Alpha sender ID: Yes
Numeric sender ID: Yes
Alpha numeric sender ID: Yes
Shortcode sender ID: Yes
Sender IDs filtered: No
Handset Delivery reports: Yes
SMSC Delivery report: No
Concatenated Messages: Yes
Character Encoding: Yes Full SMPP v3.4
Character Sets Supported: Yes 0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)
Maximum validity periods: 48 hours Which is the recommended value.
Traffic type exclusions?: No exclusions other than no illegal services or content.