Morocco Mobile Billing and Messaging Overview



Subscriptions: Yes   Dedicated MT code required.

Micropayments: Yes

Shared Price Points: 9.00 MAD

Dedicated Price Points: 2 MAD, 4 MAD, 5 MAD, 6 MAD, 9.00 MAD

Standard rate Price Points: Possible via longcodes.

Regulator: L'Agence Nationale de Réglementation des Télécommunications (ANRT)

Approvals/Fees Required: Yes   Approval required.

Country Info

Population: 33,848,242

Subscribers: 31,311,000

Mobile Penetration Rate: 33.4%

Average Individual Income: $40,757

VAT Rate: 20%

Withholding Tax: 0% - 7% - 10% - 14%

Network Information:

Carriers: Subscribers: Market Share:
Maroc 18,373,000 42.42%
Wana 12,309,200 29.80%
Médi Télécom 11,478,500 27.78%


Regulation Overview

Regulator: L'Agence Nationale de Réglementation des Télécommunications (ANRT)

Regulator Website:

Code of Conduct: There is currently no set regulations at the writing in Morocco.

Opt-in Possibilities

Web (PIN) Opt-in: No

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes

Permitted Content

Adult Permissible: No   Bikini possible

Mobile Gambling /mCasino (Real money): Yes

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): Yes

Competitions: Yes

Voting: Yes

Chat: Yes

Info Messages: Yes

Alerts: No

Physical Goods: No

Charitable Services: Yes

Spend Limits

Subscriptions Limit: 10 MAD per week.

Daily Billing Limit: No limit

Weekly Billing Limit: No limit

Monthly Billing Limit: No limit

Customer Care

Minimum Type Required: E-Mail (24hr Response)


Available Technologies

Premium MO SMS: Yes

Premium MT SMS: No

WAP Billing: No

Direct Operator Billing: No

MSISDN Forwarding: No

IVR Billing: Yes

Number Lookup (HLR): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

Bulk Messaging

Alpha sender ID: Yes   Excludes Maroc.

Numeric sender ID: Yes

Alpha numeric sender ID: Yes   Excludes Maroc for Alpha.

Shortcode sender ID: Yes   Excludes Maroc.

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.