Mexico Mobile Billing and Messaging Overview

Overview

Billing Type: MO&MT   MT billing requires a dedicated code.

Subscriptions: Yes   MT billing requires a dedicated code.

Micropayments: Yes

Shared Price Points: 10.00 MXN, 15.13 MXN, 23.20 MXN, 30.26 MXN

Dedicated Price Points: 10.00 MXN, 15.13 MXN, 23.20 MXN, 30.26 MXN

Regulator: Federal Telecommunications Commission (Comisión Federal de Telecomunicaciones - COFETEL)

Approvals/Fees Required: Yes   All promotions require approval.

Country Info

Population: 123,675,325

Subscribers: 112,000,000

Mobile Penetration Rate: 40.7%

Average Individual Income: $13,891

VAT Rate: 16%

Withholding Tax: 0%

Network Information:

Carriers: Subscribers: Market Share:
Telcel 73,300,000 70.78%
Movistar 25,800,000 19.51%
Iusacell 5,528,700 5.71%
Nextel 3,848,400 3.98%
Maxcom 20,600 0.02%

Regulations

Regulation Overview

Regulator: Federal Telecommunications Commission (Comisión Federal de Telecomunicaciones - COFETEL)

Regulator Website: www.cft.gob.mx

Code of Conduct: There are currently no written regulations at the time of writing in Mexico.

Opt-in Possibilities

Web (PIN) Opt-in: Yes

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes   User must confirm the transaction. One time service only.

Multi-billing - Are you able to send multiple MOs?: No

Multi-billing - Are you able to send multiple MTs?: No

Permitted Content

Adult Permissible: Yes   Bikini only.

Mobile Gambling /mCasino (Real money): Yes*   Its possible. Service flow and description is required for approval.

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: Yes

Voting: Yes

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Alerts: Yes

Physical Goods: Yes

Charitable Services: No

Spend Limits

Maximum Transactional Value: MXN 40 + VAT

Subscriptions Limit: MXN 26 + VAT.   Weekly billing only.

Daily Billing Limit: No known limit.

Weekly Billing Limit: No known limit.

Monthly Billing Limit: No known limit.

Customer Care

Minimum Type Required: E-Mail (24hr Response)

Miscellaneous Items

Mandatory Keywords: STOP

Technology

Available Technologies

Premium MO SMS: Yes

Premium MT SMS: No

WAP Billing: No

Direct Operator Billing: No

MSISDN Forwarding: No

IVR Billing: Yes

Number Lookup (HLR): No

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

Bulk Messaging

Alpha sender ID: Yes   Iusacell & Nextel only.

Numeric sender ID: Yes

Alpha numeric sender ID: Yes   Iusacell & Nextel only for Alpha.

Shortcode sender ID: Yes   Iusacell & Nextel only.

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.