Billing Type: MO&MT MT billing requires dedicated code and approval.
Subscriptions: Yes Only available on MTN & Airtel, the service is controlled by the network. MT billing requires dedicated code and approval.
Shared Price Points: 30.00 NGN, 50.00 NGN, 100.00 NGN
Dedicated Price Points: 10.00 NGN, 20.00 NGN, 30.00 NGN, 50.00 NGN, 75.00 NGN, 100.00 NGN Zero payout on 20 NGN
Regulator: The Nigerian Communications Commission (NCC)
Approvals/Fees Required: Yes Complete Product Document and SMS Promotional Finance forms before going live.
Mobile Penetration Rate: 14.8%
VAT Rate: 19%
Withholding Tax: N/A
|Airtel / Zain||31,100,000||19.73%|
Regulator: The Nigerian Communications Commission
Regulator Website: http://www.ncc.gov.ng/
Code of Conduct: Guidelines on Short Code Operations in Nigeria
Web (PIN) Opt-in: Yes It is possible. Approval on request.
WORAR (Requiring a Reply): Yes
Single MO Shortcode Opt-in: Yes
In-app Billing: Yes
Multi-billing - Are you able to send multiple MOs?: Yes
Multi-billing - Are you able to send multiple MTs?: No
General Content Restrictions:
There are no political / government related campaigns.
Where the types of services contemplated by the service providers require authorization from other government agencies; such authorization shall first be obtained.
Note all Islamic Services that promote or contain religious content needs to be first approved by the Supreme Council for Islamic Affairs of Nigeria (SCIAN), however for Christian Services that promote or contain religious content this isn't a requirement.
Specific rules from the Nigerian Communications Commission (NCC) in relation to marketing messages -which must be followed.
BulkSMS promotion is forbidden on Airtel network.
BulkSMS promotion is only allowed between the hours of 8am and 8pm on other networks.
BulkSMS must not promote any services that are classified as lottery/promos where users are in for a chance to win.
Adult Permissible: No
Mobile Gambling /mCasino (Real money): Yes Lottery License required.
Sportsbook (Real money): No
Virtual Gambling (Virtual credit): Yes
Lottery (Real money): No
Competitions: Yes No games of chance or random draw, if a prize is to be won, it may require a lottery license. Approval required.
Voting: Yes Non-political
Chat: Yes Sessions allowed, apart from 100 NGN.
Mobile Content: Yes
Info Messages: Yes
Physical Goods: No
Calling Services: No
Charitable Services: Yes Need permission from NCC.
Maximum Transactional Value: 100.00 NGN
Subscriptions Limit: 100.00 NGN
Minimum Type Required: E-Mail (24hr Response)
Mandatory Keywords: STOP, HELP
Premium MO SMS: Yes
Premium MT SMS: Yes MT billing requires dedicated code and approval.
WAP Billing: No
Direct Operator Billing: Yes
MSISDN Forwarding: No
IVR Billing: Yes
Number Lookup (HLR): Yes
Number Lookup (VLR) /(RTLU): Yes
Bulk SMS: Yes
Push Messaging: Yes
USSD Messaging: Yes Airtel, Etisalat
USSD Menus (Sessions): Yes Airtel, Etisalat
FreeText Shortcodes: Yes On application
Golden/Vanity Numbers Available?: No
DCB Type: Limited DCB Approval required.
MO required?: Yes
Alpha sender ID: Yes Excludes Etisalat.
Numeric sender ID: Yes
Alpha numeric sender ID: Yes Excludes Etisalat for Alpha.
Shortcode sender ID: Yes Excludes Airtel & Glo Mobile.
Sender IDs filtered: No
Handset Delivery reports: Yes
SMSC Delivery report: No
Concatenated Messages: Yes
Character Encoding: Yes Full SMPP v3.4
Character Sets Supported: Yes 0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)
Maximum validity periods: 48 hours Which is the recommended value.
Traffic type exclusions?: No exclusions other than no illegal services or content.