Poland Mobile Billing and Messaging Overview

Overview

Billing Type: MO&MT   MT requires dedicated code.

Subscriptions: Yes   MT billed, dedicated code required. Max 9 PLN exc VAT

Micropayments: Yes

Shared Price Points: 1.23 PLN, 6.15 PLN, 11.07 PLN, 23.37 PLN

Dedicated Price Points: 0.08 PLN, 1.23 PLN, 3.50 PLN, 6.15 PLN, 11.07 PLN, 14.76 PLN, 23.37 PLN

Standard rate Price Points: Yes   Specified short codes only.

Regulator: Office of Electronic Communications

Approvals/Fees Required: Yes   Promotions send to Office of Electronic Communications

Country Info

Population: 37,950,000

Subscribers: 54,740,000

Mobile Penetration Rate: 63.4%

Average Individual Income: 57,311.80

VAT Rate: 23%

Withholding Tax: 8%

Network Information:

Carriers: Subscribers: Market Share: (if MVNO, using:)
T-Mobile 10,297,000 28.67%
Orange 14,358,000 27.37%
Plus 11,460,000 25.32%
Play 14,889,000 15.28%
Mobyland 533,700 0.98%
Cyfrowy Polsat 331,600 0.61%
Mobilking 206,100 0.38% Orange
Centernet 187,200 0.34% Orange
mBank 123,700 0.23% Orange
Snickers Mobile 111,900 0.21% Orange
MNI 99,400 0.18% Orange
Aster 93,200 0.17% Orange
Biedronka 74,000 0.13% T-Mobile
Carrefour 51,700 0.09% Plus
Dialog 22,800 0.04% Plus

Regulations

Regulation Overview

Regulator: Office of Electronic Communications   (UKE - Urz?d Komunikacji Elektronicznej)

Regulator Website: www.en.uke.gov.pl

Opt-in Possibilities

Web (PIN) Opt-in: Yes   For MT in Orange, T-Mobile & Play. Not available for Plus.

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes   Dedicated code required.

Permitted Content

Adult Permissible: Yes   Must be on a dedicated adult code.

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): Yes   Must have permission from local Custom Authority.

Competitions: No

Voting: Yes   No prizes can be claimed.

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Alerts: No

Physical Goods: Yes

Calling Services: No

Charitable Services: Yes   Very strict approval by network operators.

Spend Limits

Maximum Transactional Value: 25 PLN excl. VAT / 30,75 PLN incl. VAT

Subscriptions Limit: 60 PLN exc VAT   Same as weekly. You must convey the exact frequency and number of messages that will be sent.

Daily Billing Limit: No known limit.   However a spend reminder is sent at 31 PLN.

Weekly Billing Limit: 60 PLN exc. VAT   You must convey the exact frequency and number of messages that will be sent.

Monthly Billing Limit: 200 PLN exc. VAT   But you have to inform end user (by SMS) about exceeding value for money for all Premium activities (SMS, MMS, WAP, IVR)

Customer Care

Minimum Type Required: Local Call-Centre

Promotions/Message Language: Polish

Miscellaneous Items

Mandatory Keywords: STOP

Retry Rules (if any):

Shared Exceptions

Shared Message Flow Requirements: The information regarding Service Types in Poland is the same for both shared and dedicated short codes.

Shared Opt-in Availability: - You can opt-in via the web with an MO message. (WO-RAR)

- Premium rate transactions require a single opt-in. (SMS-O)

Permitted Service Types: The information regarding Service Types in Poland is the same for both shared and dedicated short codes.

Adult Permissible?: No

Charitable Services: No

Microbilling: Yes

Subscriptions: No

Chat: No

Mobile Content: Yes

Info Messages: Yes

Calling Services: No

Lottery: No

Gambling Allowed?: No

Physical Goods: No

Competitions: No

Voting: Yes   No prizes can be claimed.

Bikini Permissible?: Yes   Must be on an dedicated adult code.

Technology

Available Technologies

Premium MO SMS: Yes

Premium MT SMS: Yes   MT billing requires dedicated code.

WAP Billing: Yes

Direct Operator Billing: No

MSISDN Forwarding: No

IVR Billing: Yes

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

USSD Messaging: Yes   CenterNet, Cyfrowy Polsat, Play, Plus, T-Mobile, Orange

USSD Menus (Sessions): Yes   CenterNet, Cyfrowy Polsat, Play, Plus, T-Mobile, Orange

Shortcodes

FreeText Shortcodes: No

Golden/Vanity Numbers Available?: No

Bulk Messaging

Alpha sender ID: Yes

Numeric sender ID: No

Alpha numeric sender ID: No

Shortcode sender ID: Yes   Play only.

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.