Portugal Mobile Billing and Messaging Overview


Billing Type: MO&MT   MT billing requires dedicated code.

Subscriptions: Yes   Dedicated shortcode required.

Micropayments: Yes

Shared Price Points: €2.00

Dedicated Price Points: €0.50, €1.00, €1.50, €2.00, €4.00

Regulator: ANACOM

Approvals/Fees Required: Yes   Anacom fee applies. Service approval required.

Country Info

Population: 10,309,573

Subscribers: 17,100,000

Mobile Penetration Rate: 65%

Average Individual Income: $20,519

VAT Rate: 23%

Withholding Tax: 13% - 6%

Network Information:

Carriers: Subscribers: Market Share: (if MVNO using:)
TMN 7,832,000 42.83%
Vodafone 4,839,000 35.74%
Optimus 4,121,000 20.64%
Zon 136,600 0.79%


Regulation Overview

Regulator: ANACOM Autoridade Nacional de Communucacoes

Regulator Website: Anacom

Code of Conduct: Mobile Premium Services.

Opt-in Possibilities

Web (PIN) Opt-in: No

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes

Multi-billing - Are you able to send multiple MOs?: Yes   Max per week is €4.

Multi-billing - Are you able to send multiple MTs?: No

Permitted Content

Adult Permissible: Yes

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: Yes

Voting: Yes

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Alerts: Yes

Physical Goods: No

Calling Services: No

Charitable Services: No

Spend Limits

Maximum Transactional Value: Pegged to line value.   Except (MT) subscription codes/services, naturally.

Subscriptions Limit: €4.00 per week   Maximum 2 messages per week.

Daily Billing Limit: No limit

Weekly Billing Limit:

Monthly Billing Limit:

Customer Care

Minimum Type Required: Local Call-Centre

Promotions/Message Language: Portuguese must be displayed, dropdown menu can be used for other languages

Miscellaneous Items

Mandatory Keywords: STOP, SAIR, HELP, INFO


Available Technologies

Premium MO SMS: Yes

Premium MT SMS: Yes

WAP Billing: Yes

Direct Operator Billing: No

MSISDN Forwarding: No

IVR Billing: No

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

USSD Messaging: Yes   Optimus, TMN, Vodafone

USSD Menus (Sessions): Yes   Optimus, TMN, Vodafone


Adult Shortcodes: Specific adult short code numbers available for adult services.

FreeText Shortcodes: Yes   Is available - known as "Green" shortcodes.

Golden/Vanity Numbers Available?: No

Charity Shortcodes: No

Bulk Messaging

Alpha sender ID: Yes

Numeric sender ID: Yes

Alpha numeric sender ID: Yes

Shortcode sender ID: Yes

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.