Brazil Mobile Billing and Messaging Overview

Overview

Billing Type: MT

Subscriptions: Yes   Requires MT dedicated code. 2.99 BRL for all networks, 4.99 BRL for OI, Claro, Vivo.

Micropayments: Yes

Shared Price Points: 0.99 BRL, 2.99 BRL, 3.99 BRL, 4.99 BRL, 9.99 BRL

5.99 BRL, 6.99 BRL, 8.99 BRL - TIM & VIVO only.
  Will require an application process (1-3 weeks)

Dedicated Price Points: 0.99 BRL, 2.99 BRL, 3.99 BRL, 4.99 BRL, 9.99 BRL

5.99 BRL, 6.99 BRL, 8.99 BRL - TIM & VIVO only.   Will require an application process (1-3 weeks)

Standard rate Price Points: Not available.

Regulator: Agência Nacional de Telecomunicações (ANATEL)

Approvals/Fees Required: Yes   Accompanying your txtNation CCF, should be a business plan containing your marketing distribution plan, and projected volumes.

Country Info

Population: 210,258,404

Subscribers: 269,413,160

Mobile Penetration Rate: 43.3%

Average Individual Income: $45,000

VAT Rate: 17%

Withholding Tax: No (already considered in payouts).

Network Information:

Carriers: Subscribers: Market Share:
Vivo 73,700,000 28.97%
TIM 66,200,000 26.78%
Claro 60,400,000 24.07%
Oi 49,141,000 18.24%
Nextel 2,500,000 1.63%
CTBC - Algar Telecom 1,300,000 0.28%
Sercomtel 60,000 0.03%

Regulations

Regulation Overview

Regulator: Agência Nacional de Telecomunicações (ANATEL)

Regulator Website: ANATEL

Opt-in Possibilities

Web (PIN) Opt-in: Yes

WORAR (Requiring a Reply): Yes   Double confirmation required. testr

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes   Double confirmation required.

Multi-billing - Are you able to send multiple MOs?: No

Multi-billing - Are you able to send multiple MTs?: No

Notes: Double confirmation is not the same as a double opt-in. This is required for WAP or in-app service flows.

Pin Optin is available in Brazil for VIVO & OI with Pin being sent by merchant

Pin Optin is available in Claro with PIN being sent by operator

For TIM it needs to be Keyword based

Subscriptions are managed at operator level and require configuration at their side.

Service approval takes around 2 to 3 weeks.

Permitted Content

Adult Permissible: No

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: No

Voting: Yes

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Alerts: No

Physical Goods: No

Calling Services: No

Charitable Services: Yes

Spend Limits

Maximum Transactional Value: 15 BRL

Subscriptions Limit: Weekly billing only.

Daily Billing Limit: No limit   However you must convey the exact frequency and number of messages that will be sent

Weekly Billing Limit: No limit   However you must convey the exact frequency and number of messages that will be sent

Monthly Billing Limit: 362 BRL per user.

Customer Care

Minimum Type Required: E-Mail (24hr Response)

Technology

Available Technologies

Premium MO SMS: Yes

Premium MT SMS: Yes

WAP Billing: No

Direct Operator Billing: Yes

MSISDN Forwarding: No

IVR Billing: Yes

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes

Bulk SMS: No

Push Messaging: Yes

USSD Messaging: No

USSD Menus (Sessions): No

Shortcodes

FreeText Shortcodes: No

Golden/Vanity Numbers Available?: No

Direct Carrier Billing

DCB Type: Limited DCB

Window based?: No

Window customisable/brandable?: N/A

MO required?: Yes

MT Required?: Yes

Flexible price points: No

Supported networks: TIM, VIVO, Claro, Oi

Receipt required?: Yes

MSISDN forwarding?: No

Bulk Messaging

Alpha sender ID: Yes   TIM only.

Numeric sender ID: Yes   TIM only.

Alpha numeric sender ID: Yes   TIM only.

Shortcode sender ID: Yes   TIM only.

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.