Spain Mobile Billing and Messaging Overview

Overview

Billing Type: IO   MT billing requires a dedicated code. DO for services over €1.50 & adult services.

Subscriptions: Yes   Subs Possible in the market, however our partner can not run them. MT code required.

Micropayments: Yes

Shared Price Points: €0.30, €0.60, €0.90, €1.20, €1.50, €2.50, €3, €4, €5, €6 + VAT

Dedicated Price Points: €0.70, €1.04, €1.42, €1.74, €2.32, €2.90, €3.48, €4.64, €5.80, 6.96

Standard rate Price Points: Yes - €0.15 + VAT.   Specific short code, Movistar only.

Regulator: Commission on Markets and Competition

Approvals/Fees Required: Yes   Approval required.

Country Info

Population: 46,070,000

Subscribers: 55,200,000

Mobile Penetration Rate: 66.8%

Average Individual Income: $30,563

VAT Rate: 21%

Withholding Tax: N/A

Network Information:

Carriers: Subscribers: Market Share: (if MVNO using:)
Movistar 15,400,000 37.35%
Vodafone 13,100,000 29.22%
Orange 14,100,000 24.50%
Yoigo 4,200,000 6.16%
Simyo 703,000 1.27% Orange
Carrefour Móvil 369,900 0.67% Orange
Euskaltel 274,000 0.50% Vodafone
Jazztel 181,400 0.33% Orange

Regulations

Regulation Overview

Regulator: Commission on Markets and Competition

Regulator Website: www.cnmc.es

Opt-in Possibilities

Web (PIN) Opt-in: Yes

Multi-billing - Are you able to send multiple MOs?: No   DO for services over €1.50 & adult services.

Multi-billing - Are you able to send multiple MTs?: No   DO for services over €1.50 & adult services.

Notes: Any shared cost above 1,50 € p/sms will have a double opin in place, and user will be forced to confirm the acceptance of price before continuing. So the scenario for both options will be:

For tariffs below 1,50 € p/sms
Users send a SMS to a specific short code. (range 2XXXx)
They receive the PIN CODE provided by you or us.

For tariffs above 1,50 € p/sms and any tariff for ADULT services
Users send a SMS to a specific short code. (range 3XXXx or 99XXXX for adult purposes)
They receive the cost they are going to pay and will be asked to reply before getting the service
They receive the PIN CODE provided by you or us.

Permitted Content

Adult Permissible: Yes*   With the purchase of a dedicated adult short code. DO required.

Mobile Gambling /mCasino (Real money): Yes*   Prior permission required

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): Yes   Prior permission required

Competitions: Yes   Need permission from the Gaming Committee, license required for certain services

Voting: Yes

Chat: Yes

Mobile Content: Yes

Info Messages: Yes

Physical Goods: Yes   Prior permission required

Charitable Services: Yes

Spend Limits

Maximum Transactional Value: €6 + VAT

Subscriptions Limit: €1.45 per message, €30 exc VAT per month.   Maximum 25 MT. 3 MTs per day (2 on Movistar)

Customer Care

Minimum Type Required: Local Call-Centre

Promotions/Message Language: Spanish

Miscellaneous Items

Mandatory Keywords: STOP, Detener

Technology

Shortcodes

Bulk Messaging

Alpha sender ID: Yes

Numeric sender ID: Yes

Alpha numeric sender ID: Yes

Shortcode sender ID: Yes

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.