Netherlands Mobile Billing and Messaging Overview

Overview

Billing Type: MT

Subscriptions: Yes   Double Opt-in (DO) required. Integration required.

Micropayments: Yes

Shared Price Points: €0.25, €0.40, €0.55, €0.70, €0.90, €1.10, €1.50, €3.00

Dedicated Price Points: €0.25, €0.40, €0.55, €0.70, €0.90, €1.10, €1.50

€1.00, €2.00, €3.00, €4.00, €5.00, €6.00 (One time service only)
(Vodafone, KPN & Telfort have €4.00, €5.00 in common) and
(KPN+Telfort have up to €10.00 including VAT in common)   Higher tariffs approved on a case by case basis.

Standard rate Price Points: Yes, on request.

Regulator: Stichting Gedragscodes Mobiele Diensten

Approvals/Fees Required: Yes   Registration is required for all services - €200 per year.

Country Info

Population: 17,170,000

Subscribers: 21,182,000

Mobile Penetration Rate: 68.8%

Average Individual Income: $36,500

VAT Rate: 21%

Withholding Tax: 6%

Network Information:

Carriers: Subscribers: Market Share:
KPN 5,280,000 48.88%
Vodafone 5,110,000 24.93%
T-Mobile 3,830,000 24.24%
Tele2 1,110,000 1.95%

Regulations

Regulation Overview

Regulator: Stichting Gedragscodes Mobiele Diensten   Independent Post and Telecommunications Authority (OPTA)

Regulator Website: http://www.payinfo.nl./

Code of Conduct: SMS Service Provision Code of Conduct

Regulatory Levy:

Opt-in Possibilities

Web (PIN) Opt-in: Yes   One time service only.

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes   Approval required.

Multi-billing - Are you able to send multiple MOs?: Yes   User must be informed of the exact price and amount of messages that will be sent

Multi-billing - Are you able to send multiple MTs?: Yes   User must be informed of the exact price and amount of messages that will be sent.

Permitted Content

Adult Permissible: Yes   Must be legal.

Mobile Gambling /mCasino (Real money): Yes   You must have the appropriate license from the appropriate authority.

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): Yes   You must have the appropriate license from the appropriate authority.

Competitions: Yes   License required from: http://www.kansspelautoriteit.nl/. If the service offers consumers the chance to win a prize, a license is required.

Voting: Yes

Chat: Yes   Price/frequency = €3/chat, send 1 receive max 2 or €1/chat, send 1 receive 1.

Mobile Content: Yes

Info Messages: Yes

Alerts: Yes

Physical Goods: No

Calling Services: No

Charitable Services: No

Notes: All services must include the 'obligatory logo' that shows what service type is running (Code of Conduct and Appendix 3)

Message Flow

Language: Dutch

Double Opt-in: "Text {keyword> BETALEN to for your subscription to , € /. You pay via your . "

The user MUST send BETALEN to confirm the subscription.

Welcome: After the End User has actively given consent in according with Article 24 under a, the End User will receive a free Welcome Message, which contains the following text:

"You are using . Want to deregister? Text stop to . For questions go to or call . Info? www.payinfo.nl.

Billing: Message must include: Info? www.smsgc.nl

Reminder: As per Article 11 of the Code of Conduct
For each service as as soon as €50 in costs has been incurred during the first calendar month following registration, the End User must receive, once and free of charge, the following information message:
> Free messages: you are using subscription {insert service name}. The cost up to now is €50. Info? {insert website or support information}

On the first day of the following calendar months, the End User will also receive the following free information message if more than €50 in costs has been incurred during the calendar month concerned:
> Free message: you are using subscription {insert service name}. The cost of this service is €X per week/month. Info? {insert website or support information}

On the first day of the following calendar month following registration, an End User who has subscribed for the service must receive the following free information message:
> Free message: you are using subscription {insert service name}. The cost of this service is €X per week/ month. Info? {insert website or support information}

Stop: Example: Je bent nu afgemeld voor het {Service name} abonnement en ontvang geen berichten meer van {shortcode}.

Spend Limits

Maximum Transactional Value: €10

Subscriptions Limit: €7.50 per week - soft limit
A spend reminder must be sent at €50.   CHAT: Price/frequency = €3/chat, send 1 receive max 2 or €1/chat, send 1 receive 1.

Daily Billing Limit: As soon as €50 in costs has been incurred, the User must receive a free message stating that they have reached this amount.

Weekly Billing Limit: As soon as €50 in costs has been incurred, the User must receive a free message stating that they have reached this amount.

Monthly Billing Limit: As soon as €50 in costs has been incurred, the User must receive a free message stating that they have reached this amount.

Customer Care

Minimum Type Required: Local Call-Centre

Miscellaneous Items

Mandatory Keywords: STOP, UIT, HELP

Technology

Available Technologies

Premium MO SMS: No

Premium MT SMS: Yes

WAP Billing: No

Direct Operator Billing: No

MSISDN Forwarding: No

IVR Billing: Yes

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

USSD Messaging: Yes   6GMobile, KPN, Telfort, Lycamobile, Orange, T-Mobile, Tele2, Teleena, Vodafone

USSD Menus (Sessions): Yes   6GMobile, KPN, Telfort, Lycamobile, Orange, T-Mobile, Tele2, Teleena, Vodafone

Shortcodes

FreeText Shortcodes: No

Golden/Vanity Numbers Available?: No

Charity Shortcodes: No

Direct Carrier Billing

DCB Type: Pure DCB

Window based?: No

Window customisable/brandable?: N/A

MO required?: Yes

MT Required?: No

Flexible price points: Yes, though the maximum price point for Vodafone is €20, KPN is €10.

Supported networks: KPN, Vodafone

Receipt required?: Yes

MSISDN forwarding?: No

Bulk Messaging

Alpha sender ID: Yes

Numeric sender ID: Yes

Alpha numeric sender ID: Yes

Shortcode sender ID: Yes

Sender IDs filtered: No

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes   Full SMPP v3.4

Character Sets Supported: Yes   0×00(Default GSM encoding), 0×01(US-ASCII), 0×02(Binary), 0×03(ISO8859-1-Latin-1), 0×04(Binary), 0×08(UCS2/UTF-16BE)

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.