Ukraine Mobile Billing and Messaging Overview

Overview

Billing Type: MO

Subscriptions: No

Micropayments: Yes

Shared Price Points: 2 UAH,3 UAH,5 UAH,9 UAH,10 UAH,15 UAH,18 UAH,20 UAH,25 UAH,30 UAH,40 UAH,50 UAH   All price points on application.

Dedicated Price Points: 2 UAH,3 UAH,5 UAH,9 UAH,10 UAH,15 UAH,18 UAH,20 UAH,25 UAH,30 UAH,40 UAH,50 UAH

Standard rate Price Points: Available

Regulator: National Communications Regulating Commission

Approvals/Fees Required: Yes   All services must be submitted for review.

Country Info

Population: 42,418,235

Subscribers: 60,720,000

Mobile Penetration Rate: 23.5%

Average Individual Income: $14,846

VAT Rate: 20%

Withholding Tax: 0%

Network Information:

Carriers: Subscribers: Market Share:
Kyivstar 25,400,000 46.54%
MTS 20,400,000 35.96%
Life:) 10,600,000 14.12%
Utel 984,100 1.81%
PeopleNET 853,000 1.57%

Regulations

Regulation Overview

Regulator: National Communications Regulating Commission

Regulator Website: en.nkrz.gov.ua

Opt-in Possibilities

Web (PIN) Opt-in: No

WORAR (Requiring a Reply): Yes

Single MO Shortcode Opt-in: Yes

In-app Billing: Yes

Multi-billing - Are you able to send multiple MOs?: Yes   MO/MT radio 1:3

Multi-billing - Are you able to send multiple MTs?: Yes   MO/MT radio 1:3

Permitted Content

Adult Permissible: Yes   Softcore only.

Mobile Gambling /mCasino (Real money): No

Sportsbook (Real money): No

Virtual Gambling (Virtual credit): Yes

Lottery (Real money): No

Competitions: No

Voting: No

Chat: No

Mobile Content: Yes

Info Messages: Yes

Alerts: No

Physical Goods: No

Charitable Services: No

Spend Limits

Maximum Transactional Value: 50 UAH

Subscriptions Limit: Not available.

Daily Billing Limit: No limit.

Weekly Billing Limit: No limit.

Monthly Billing Limit: No limit.

Customer Care

Minimum Type Required: E-Mail (24hr Response)

Miscellaneous Items

Mandatory Keywords: INFO

Technology

Available Technologies

Premium MO SMS: Yes

Premium MT SMS: Yes   MT billed for KIEVSTAR.

WAP Billing: No

Direct Operator Billing: No

MSISDN Forwarding: No

IVR Billing: Yes

Number Lookup (HLR): Yes

Number Lookup (VLR) /(RTLU): Yes

VSIM/Longcode: Yes

Bulk SMS: Yes

Push Messaging: Yes

USSD Messaging: Yes   Life, Kyivstar, MTS Ukraine, Beeline Ukraine, Utel

USSD Menus (Sessions): Yes   Life, Kyivstar, MTS Ukraine, Beeline Ukraine, Utel

Shortcodes

FreeText Shortcodes: No

Golden/Vanity Numbers Available?: No

Charity Shortcodes: No

Bulk Messaging

Alpha sender ID: Yes   Excludes Utel.

Numeric sender ID: Yes   Excludes Utel.

Alpha numeric sender ID: Yes   Excludes Utel.

Shortcode sender ID: Yes   Excludes Utel.

Sender IDs filtered: Yes   MTS sender ID filtering.

Handset Delivery reports: Yes

SMSC Delivery report: No

Binary: Yes

Concatenated Messages: Yes

Character Encoding: Yes

Character Sets Supported: Yes

Submit_multi: Yes

Maximum validity periods: 48 hours   Which is the recommended value.

Traffic type exclusions?: No exclusions other than no illegal services or content.